Competitive metrics

Competitive metrics are an important tool for any e-shop operator who wants to understand their position in the market. This report allows you to compare your e-shop's performance with other e-shops in the segment. Based on anonymized data of several thousand e-shops, you will get an overview of key metrics such as conversion rate, average order value, campaign COS and more.

With this report, you will discover:

• How your e-store is performing compared to your competitors.
• Whether your campaigns are achieving similar returns to other e-commerce stores.
• What is the typical conversion rate in your segment.
• What are the average daily sales and spend of other e-shops

This information will help you to better plan your marketing, optimize your advertising investments and identify any gaps.

Where to find the competitive metrics report?

• Go to the "Statistics" section in the main menu.
• Click on the "Competitive Metrics" tab.
• You will see a report with anonymized data from several thousand e-shops.

Note: The data is updated once a month, so we recommend monitoring the report regularly and comparing trends over time.

An overview of the main elements of the report

1. E-commerce trends

The first section of the report contains an e-commerce trend chart that shows daily fluctuations in the overall online store volume. This trend allows you to track:

• Seasonal fluctuations in demand.
• Increase or decrease in customer interest over time.
• The impact of marketing campaigns (e.g. Black Friday, Christmas, sales).

If you see that your online store is seeing a drop in sales but the overall market is stagnant or growing, it may mean you have a weak spot in your campaigns and need to optimize. Conversely, if you see an increase in sales at a time when the overall e-commerce segment is growing, it's a sign that you've timed your campaigns correctly.

2. Overview of competitive metrics

The second part of the report contains the most important metrics compared to your competitors. These values are anonymized and represent the average results of a few thousand online stores.

COS campaign

The COS shows how much of the turnover online stores invest in marketing on average. A lower COS means more effective advertising (less spent on getting orders), a higher COS can mean more competition in the market.

• If you have a significantly higher than average COS, it may mean you are paying more for advertising than your competitors. In that case, look at the effectiveness of your campaigns and try to optimize your costs.
• If your COS is lower than average, it means you're getting a good return on your advertising investment, but you may be investing less in new customer acquisition.

Conversion rate

Conversion rate shows what percentage of your e-commerce visitors actually make a purchase. If you have:

• A higher conversion rate than average, it means your online store has a well set up buying process, the right prices or quality ad targeting.
• A lower than average conversion rate may mean you have too high prices, an unattractive offer, poor UX site optimization or inappropriate campaign targeting.

Tip: If your conversion rate is low, take a look at your checkout process - could it be unnecessarily complex? Do you have your shipping and payment options set up correctly?

Order value

This value shows the average order value for competing online stores. If you have a lower average order value than this average value, you can try:

• Offer quantity discounts or free shipping on higher orders.
• Use an upselling and cross-selling strategy.
• Add convenient product bundles.

Average daily spend

This metric shows how much online stores invest on average in advertising and marketing activities per day.

• If you're investing less than average, you may not be realizing your full growth potential.
• If you're investing significantly more but not seeing corresponding results, your advertising strategy may be ineffective and it's worth analyzing your return on investment (ROAS).

Tip: Track your campaign ROAS and optimize your targeting to get more orders for the same cost.

Average daily revenue

This value shows the average daily sales of online stores. By comparing this metric to your own sales, you can see if your online store is generating similar revenue to your competitors.

• If your sales are higher than average, it means your strategy is working well.
• If your sales are lower, the problem may be a lack of traffic or a low conversion rate.

Tip: If you have plenty of traffic but low sales, focus on optimizing your pricing and marketing offers.

How to work with data?

• Compare your results to the average and identify your store's strengths and weaknesses.
• If you have a lower conversion rate, focus on UX and offer optimization.
• Higher COS than average? Optimize your ad campaigns and targeting.
• Work with order value - try to increase your average customer spend.