Tanganica Blog

A regular dose of inspiration from the world of e-commerce marketing.

Facebook AdsInstagram Reels - what it is, comparison with TikTok, pros and cons

Discover what Instagram Reels are, how they differ from TikTok, and the pros and cons they offer for content creators. Read our blog article to find out which platform is the right choice for your videos.

19.2.2026
MarketingPerformance Marketing 2025: 6 Key Trends That Will Change the Game

Discover 6 key trends in performance marketing for 2025 - from AI and automation to ethics and brand integration.

12.2.2026
E-Commerce13 best payment gateways for e-commerce owners in 2025

Best payment gateways for online stores in 2025 - a comparison of 13 providers. Activation fees, monthly maintenance, transaction fees, and features. Choose the ideal payment gateway for your online store.

5.2.2026
MarketingCompany blog: Practical tips for increasing traffic and trust

Discover proven strategies for creating a company blog that attracts readers, increases brand credibility and supports business goals.

29.1.2026
MarketingHow to choose the right marketing agency for your online store?

Discover how to choose the right marketing agency that will strengthen your brand, attract new customers, and support the growth of your business. At the end of the article, we present a more affordable alternative to a traditional marketing agency.

7.1.2026
E-CommerceWhat is Canva and how to create marketing that appeals to your audience

Discover what Canva is and how to use it for successful marketing. Learn how to create engaging visual content that captivates your audience and strengthens your brand.

31.12.2025
E-CommerceWidgets: The key to an intuitive and efficient user interface

Discover the importance of widgets in modern apps and how these interactive elements improve the user experience and ease of use.

24.12.2025
E-CommerceFavicon: A small but significant element of your website

Small icon, big effect. A favicon will differentiate your website, reinforce your brand and leave a professional first impression.

17.12.2025
E-CommerceWhat is a hashtag and how to use it?

Discover how hashtags increase your brand's reach, optimize content, and improve SEO. Read our guide and learn how to use hashtags effectively!

10.12.2025
E-CommerceYouTube Shorts: a revolution in digital marketing

Discover how YouTube Shorts is transforming marketing strategies and opening up new possibilities for audience engagement.

3.12.2025
MarketingMarketing mix – the key to your business success

Discover how to properly set up the marketing mix and 4P strategy for the successful growth of your business – from product, price, and distribution to effective promotion.

26.11.2025
MarketingWhat is CPM (Cost per Mille)?

Discover what CPM is, how it is calculated, and the benefits it offers for online advertising. Learn how to optimize your campaigns using the CPM metric and increase your return on investment.

19.11.2025

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