Tanganica Blog
A regular dose of inspiration from the world of e-commerce marketing.

Learn how to run and optimize campaigns on Bing. Practical tips and tutorials on how to use Microsoft Advertising to improve your online results.

Find out how to use Google Analytics to optimise your online store's performance. Get tips on setting goals, tracking traffic and improving conversions with data-driven decisions.

Increase the effectiveness of your remarketing campaigns with personalization. Learn how to combine data segmentation and dynamic creatives for maximum relevance and ROI.

Find out why conversion tracking is crucial to your online success. Learn how to properly measure conversions and optimize your campaigns for better results.

Minimize shopping cart abandonment in your online store with 10 proven tips. Simplify the shopping process, offer more payment options and attract customers with emails.

Learn how to optimize the mobile version of your online store.

Discover how to use gamification to increase customer engagement. Learn how to apply gamification elements to your strategy and build customer loyalty.

Find out how to use remarketing effectively and bring customers back to your online store. Practical tips and strategies to increase your conversions.

Discover how to optimize attribution models to improve marketing decisions. Learn how to use data and technology to more accurately evaluate the effectiveness of campaigns.

Learn how to easily set up product campaigns in Google Ads! A detailed guide from setting up Google Merchant Center to optimizing performance.

What is programmatic advertising and how can it take e-commerce businesses to the next level? Learn how to use programmatic advertising to streamline targeting, increase conversions and optimize costs.
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Find out how to track the performance of your online store using key performance indicators (KPIs). Learn which metrics to track and how to evaluate them so you can effectively manage your e-commerce store and improve its performance.