Klíčový-servis.cz and its collaboration with Tanganica.com

The online store www.klicovyservis.cz is a specialized e-commerce business focused on selling keys, locks, and security systems for homes, businesses, and the automotive sector. It offers a wide range of products — from classic house keys to modern access systems and car keys — catering to both end customers and professional locksmiths.

1. How did you get into business, and why locksmithing?

“I started the business together with a colleague I had already worked with in the locksmith industry. At some point, we decided to establish our own company because we wanted more freedom and the ability to do things our own way. It wasn’t about money — it was about greater satisfaction and independence in our work.

I actually got into locksmithing by accident. When I was young and looking for a job, I applied for a position at a company where I eventually got hired and started gaining experience. Before that, I had no connection to this field at all. It’s true that many locksmiths in the country follow in their parents’ footsteps, especially in small, family-run shops. But for me, it was pure coincidence — and looking back, I think it was the right decision.”

2. How did your online store come about, and how would you describe it today?

“At first, we didn’t plan to launch an online store — we started with a small brick-and-mortar shop focused on key cutting and selling basic products like padlocks and door cylinders. The online store began as a complement for our wholesale clients. To make the site look more complete, we added retail products — and the interest surprised us. Over time, we expanded the range, and today the e-shop operates as a fully functional sales channel for end customers.

We never tried to be pioneers in the market. There were already a few similar e-shops when we started, but our goal was to offer a wide and often unique selection of security products. If I had to compare our e-shop to an animal, I’d say it’s a tiger — we adapt quickly, update our product range, and expand according to customer needs.”

3. Did you ever imagine you’d reach the level you’re at today?

“Honestly, no. With our physical shop, some growth was expected, but we never imagined the online store would grow to this extent. Originally, it was just an add-on, but now it’s a significant part of our business.”

4. How did you discover Tanganica, and what led you to try it?

“It was actually a coincidence — one evening I was browsing Facebook and came across an ad for Tanganica. It immediately struck me as a simple and practical tool that could make promoting our store easier. That same evening, I completed the entire registration process on my phone in just a few minutes — filled in the details, uploaded photos, and within three days, our first campaign was running. That instant accessibility and simplicity convinced me to give it a try.”

5. Did you have any prior experience with online marketing?

“I had some experience — I tried running Google Ads and even took a course — but the results weren’t great. At that time, our e-shop was still in its early stages, so perhaps that’s why the campaigns didn’t work well. Also, I never really enjoyed working on ads, and I didn’t fully understand them. I realized I’d rather focus on developing the business itself than spending hours setting up campaigns — which today is quite complex and time-consuming.

That’s why Tanganica made perfect sense for me — it saved time and energy, and it handled an area I was never truly interested in. The automation and simplicity of the platform were the main reasons I decided to try it — and why I’m still using it today.”

6. How quickly did you see results?

“The first results didn’t come right away — at first, I was a bit unsure because the cost-to-sales ratio (COS) was higher and the return on investment wasn’t immediately visible. Looking back, I’d say the turning point came around the third month after launching the campaigns. Gradually, the COS started dropping, and at the same time, we saw a significant increase in orders.

We also noticed that many clients were placing orders outside the online store— by email or phone — which is quite common for institutions, schools, and offices with internal purchasing processes. So even though the results didn’t look perfect at first, it became clear that Tanganica was generating broader benefits. I realized that focusing only on COS isn’t enough — it’s important to consider the overall business impact.”

7. In what ways has Tanganica helped you most, and how important is it in your marketing today?

“Tanganica helped us mainly by significantly increasing our orders — within a few months of launching campaigns, the number of orders practically doubled. That was the biggest benefit. It also motivated us to further develop our e-shop because when you see something working, you naturally want to build on it. I’d say it gave us a real boost.

Another huge advantage is automation and ease of use. Campaigns are quick and easy to manage, the statistics are available in real time, and the whole process saves time and effort. I also appreciate being able to choose exactly which products to promote — and set everything up in just a few minutes.

As for Tanganica’s role in our marketing, during the first year it accounted for about 80% of all orders. Today it’s around half — not because performance has declined, but because we started diversifying our marketing and began collaborating with an agency focused on SEO. Still, Tanganica remains a key channel we rely on.”

8. Who would you recommend Tanganica to?

“I’d definitely recommend Tanganica to small and medium-sized online stores that already have some experience and want to grow further. Ideally, to those who know what to expect from online marketing but don’t want — or can’t afford — to spend time managing complex campaigns. That’s exactly where we were — things were working, but we wanted to take it to the next level in a simple way.

On the other hand, I probably wouldn’t recommend it to businesses that just launched an e-shop and don’t yet have their offer or internal processes set up. Likewise, for large e-shops with in-house marketing teams, Tanganica might serve more as a complement rather than a main tool.”

Results Brought by Tanganica

First Month Results (August 18 – September 18, 2023)

The first month after campaign launch is crucial for collecting data, adjusting targeting, and initiating optimization. During this initial phase, the following results were recorded:

• Total spend: CZK 18,712.09
• Generated revenue: CZK 88,394.00
• Campaign COS: 17.17%
• Assisted revenue: CZK 0

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The chart shows that the campaign began with modest spending, but already within the first week there were several spikes in revenue. These fluctuations indicate testing of different ad formats and bidding strategies. Results suggest that even in the early phase, the campaign achieved a positive return on investment.The low COS indicates efficient budget use from the start. Although no assisted revenue was recorded yet, it’s common in the first month for assisted conversions to take longer to appear.

Three-Month Results (March 5 – May 4, 2025)

Over the past three months, campaign performance has significantly improved. The timeline chart shows stable and consistent results, with recurring peaks in revenue. Advertising spend has remained steady, while revenue shows a clear upward trend — demonstrating optimized campaign structures and effective investment management.

The cost-to-sales ratio (COS) has remained low even with higher ad budgets, confirming efficient budget allocation and strong ROI. While specific figures are confidential, the client’s monthly revenue during this period reached several hundred thousand CZK.

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Key Insights

• Campaign efficiency from the start: Even in the first month, the campaign achieved a low COS and generated solid revenue, showing a strong initial setup.
• Significant growth over time: Over the last three months, revenue increased more than eightfold compared to the first month, while maintaining a low PNO.
• Stable spending, growing revenue: Consistent investment has led to long-term revenue growth without major fluctuations in ad costs.
• Low COS with higher budgets: Indicates improved campaign efficiency and strong optimization practices.

Conclusion

Implementing Tanganica proved to be a strategically sound decision for www.klicovyservis.cz. From the first month, campaigns generated solid results and made efficient use of the budget. In the following months, revenue increased significantly while maintaining a low COS — confirming the value of continuous optimization and data-driven decision-making.

Tanganica has not only brought higher revenue but also confidence that increased investment leads to higher returns, creating a solid foundation for future expansion and sustainable growth.

We’re proud to be part of this journey and look forward to seeing more success from KlíčovýServis.cz with our platform.

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