Tanganica Blog
A regular dose of inspiration from the world of e-commerce marketing.

AI revolution in online store marketing. ChatGPT and more streamline content creation, personalization and sales growth.

Discover how direct marketing can effectively reach customers through personalised communication. In this article, you will learn about its history, advantages, disadvantages and different forms that can help businesses achieve better results.

Find out what Meta Title is, why it is crucial for SEO and how to optimize it properly.

Discover proven strategies to boost your online store's visibility, increase traffic and drive sales growth with PPC, social media, SEO and quality content.

Discover how to use social commerce to grow your online store and turn social likes into real sales.

Learn how to optimise SEO, use PPC, content marketing, social media and email marketing to boost online visibility and customer engagement.

Discover what e-commerce is, how it works and what business models are shaping the digital marketplace. Read an overview of the pros and cons of e-commerce and find out why it has become a key pillar of modern business.

Zero-party data: the future of personalization without cookies! Find out how to get them, why they are valuable and how they help build trust with customers.

Discover what multilevel marketing is, how it works and what the advantages and disadvantages are. Read our article and get tips on how to successfully build a distribution network.

Discover the key steps to implement a successful live shopping strategy on your online store and increase customer engagement through interactive, real-time shopping experiences.

Discover the benefits of subscription models in e-commerce and learn how to set them up effectively for stable revenue and happy customers.

From upselling and cross-selling to free shipping and enticing bonuses, discover effective strategies to increase your orders and average purchase value.