Tanganica Blog

Prepare your e-shop for the Alpha generation.

Find out how to successfully launch a crowdfunding campaign for a new product. Practical tips on platform selection, marketing, rewards and community building to increase your chances of success.

Find out why a consistent visual identity is essential for your online store.

Discover how to use the available online tools to analyze your competition and gain valuable insights to improve your marketing strategy.

Create a powerful omnichannel experience for your customers. Connect online and offline channels, ensure consistent communication and personalize the customer journey.

Compare Tanganica.com and Adwisely, two platforms for managing and optimizing advertising campaigns. Find out how they differ in pricing, ad formats, integrations, and other features that can help your online store grow.

Integrate CSR into your e-commerce strategy to strengthen your brand, increase customer loyalty and achieve long-term success for your online business.

Discover how to use predictive retargeting to reach customers more effectively. Use AI and data analytics to increase conversions, personalize ads, and optimize your marketing budget.

Use psychology in marketing! Emotions, colours, social proof and pricing tricks help reach customers.

Prepare for the post-cookie era. Discover key strategies for successful email marketing, personalization, automation and building your own contact database.

Discover why subscription boxes are so successful, what benefits they offer and how to create a custom subscription program that engages your customers.

Discover the principles of how to handle customer data properly and build trust and loyalty in your brand.