Tanganica Blog

A regular dose of inspiration from the world of e-commerce marketing.

MarketingWhat is Affiliate Marketing?

Discover how affiliate marketing allows you to earn commissions by promoting other companies' products or services and how to get started in this dynamic industry.

30.4.2025
E-CommerceWhat is XML feed and why is it important?

Discover how XML feeds make data management easier and make online marketing more effective. Learn how to optimize feeds for online stores and advertising campaigns.

29.4.2025
E-Commerce5 key steps to verify the credibility of an online store

Learn how to shop safely online. Learn how to spot a trustworthy online store with 5 practical steps and proven practices.

28.4.2025
Marketing7 tips to create an effective content strategy for an online store blog

Learn how to create an effective content strategy for your online store blog to increase traffic, improve SEO and boost conversions. Read our detailed step-by-step guide.

25.4.2025
MarketingWhat are predictive models and how to apply them in online marketing?

Learn how predictive models help in online marketing.

24.4.2025
MarketingLocal vs. global advertising: Strategies for growing your online store

Discover how local and global advertising campaigns can boost your online store's growth

23.4.2025
Facebook AdsHow to set up and optimize Instagram campaigns for an online store?

Discover proven strategies on how to set up and optimize Instagram ad campaigns for your online store. Increase traffic, boost sales and take your brand to the next level.

22.4.2025
E-CommerceThe importance of microinteractions in UX design of online stores

Discover how micro-interactions in UX design increase customer trust, make navigation easier and encourage engagement with small but effective visual effects.

21.4.2025
E-CommerceHow to use storytelling in B2B marketing to increase engagement

Discover how to use storytelling in B2B marketing to increase customer engagement through authentic stories and emotional connection.

18.4.2025
E-CommerceVoice shopping: how to prepare for the future of voice commerce

Discover what voice commerce is and how to prepare for it. Learn how to optimize your business for voice shopping.

17.4.2025
E-CommerceHow to choose the right KPIs to measure the growth of your online store?

Optimize your online store! Discover how to choose the right KPIs, measure growth and optimize your strategy with practical tips and proven metrics.

16.4.2025
Marketing6 tips to use neuromarketing to increase e-commerce sales

Discover how to use neuromarketing to maximize sales in your online store. Learn how to work with psychological triggers, colors, personalization and smart pricing to increase conversions.

15.4.2025

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