Tanganica Blog
A regular dose of inspiration from the world of e-commerce marketing.

Discover the key differences between performance marketing and brand marketing. Learn how to combine measurable results and branding for success.

Learn how to write compelling product descriptions that engage customers and drive sales. Discover proven tips for proper structure, highlighting benefits and SEO optimization.

Discover how to effectively use TikTok for business. Learn practical tips and strategies for branding and customer acquisition.

Discover key B2C marketing strategies - from content marketing and social media to PPC advertising. Get inspired by the trends of the digital age and gain a competitive advantage.

Discover the key marketing trends for online stores in 2025 that you shouldn't ignore.

Discover what SEO is and how website optimization helps increase traffic and credibility. A complete guide for beginners and advanced users.

Discover how to become an authority in your industry and get customers without paid advertising through effective SEO, content marketing and PR strategies for online stores.

Discover how to use your own data in e-commerce in the age of privacy.

Discover what customer experience is, why it's important, and how it affects the success of your business in a competitive environment.

Find out how online marketing differs from traditional methods and when it's better to rely on digital or traditional approaches. Discover the advantages, disadvantages and synergies of both strategies for successful brand promotion.

Tips on how to use community marketing effectively, gain loyal customers and reduce marketing costs.
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Discover content marketing and learn how to build trust, increase visibility and engagement with a variety of brand-building tools.