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What are Google Shopping and where are they displayed?
Google Shopping is an advertising service from Google that allows retailers to showcase their products directly on the search engine. This allows users to see visually appealing product listings with price, name, image and product rating information. This ad format is very useful not only for businesses, but also for customers who can quickly compare offers from different sellers.
How does Google Shopping work?
Sellers enter their products into the system using a so-called data feed, which contains information such as price, availability, description and images. Google then processes this feed and, when relevant searches are made, displays listings with products that match the user's query. In this way, products are promoted directly where the customer is looking for information, greatly increasing the chance of purchase.
Where are Google Shopping ads displayed?
- Google search
Most often, adverts in the form of Google Shopping appear directly above or alongside regular search results. When you enter a query related to the purchase of a specific product, you will see listings from various online stores.
- Google Shopping
Google also has a special section called "Shopping" where products are presented in the form of a catalogue. This page allows shoppers to filter results by price, brand, rating or other criteria, making it easier to find the perfect product.
- Partner websites and apps
In addition to search, Google Shopping can also appear on partner sites and apps where Google provides ad formats. This achieves a wider reach and reaches more potential customers.
Benefits for customers and retailers
For customers:
- Quick to navigate: See pictures, prices and product reviews immediately.
- Easy comparison: An overview of the different offers allows you to quickly compare prices and choose the best option.
- Targeted results: Thanks to Google's algorithms, results are displayed that are as relevant as possible to the query.
For sellers:
- Increased visibility: displaying in the search engine and on a dedicated "Shopping" page increases the chances that a customer will discover their products.
- Targeted advertising: The ability to reach customers directly when they are searching for specific products.
- Measurability: Detailed statistics on clicks and conversions allow campaigns to be optimised for even better results.
How to get started with Google Shopping?
For businesses that want to take advantage of this effective channel, they need to have a data feed and an account on the Google Merchant Center platform ready. Once the campaign is approved and set up, products will start showing up for users, which can significantly increase website traffic and sales.
Conclusion
Google Shopping is a modern and effective way to connect customers with the products they are looking for. Their visual format and direct search engine integration make them an indispensable tool for both customers and retailers. So if you're looking to expand your online store or looking for a quick way to find the best deals, Google Shopping should be part of your strategy.
