Tanganica Blog

Discover how local sourcing can increase sustainability, quality and customer satisfaction in your online store. Learn the advantages, disadvantages and ways to implement this approach.

Discover the hyperlocal marketing strategy that helps small online stores reach local customers and build community.

Find out what Progressive Web Apps (PWAs) are and how they can improve your online store. Faster loading times, offline features and a better user experience - take your online store to the next level.

Learn how to prepare and optimize your online store for voice search so customers can easily find you.

Discover how big data is transforming customer service. Personalisation, predictive analytics, chatbots and AI help improve customer satisfaction and increase efficiency.

Discover how augmented reality technology can enhance your online shopping experience. Virtual product try-ons, in-home previews and interactive assistants are game changers.

Find out how to effectively use UGC for e-commerce promotion. Practical tips on how to collect authentic content, build community and increase sales.

Discover 5 effective ways to use micro-influencers to promote your online store. Gain more reach, customer trust and increased sales with authentic marketing.

Marketplace platforms make it easier to expand your online store due to a broad customer base, logistics support and lower costs. Discover how to leverage their potential.

Find out why zero waste packaging is crucial for your online store. Attract eco-minded customers, improve your business and contribute to sustainability.

Increase the credibility of your e-shop with certifications and quality labels. Learn why they are important, how to obtain them and how to communicate them effectively to customers.

Discover what micromoments are, how to capture them in the customer journey and why they are key to increasing conversions and building trust with your customers.