Tanganica Blog

The marketing mix is the key to success. Discover how to effectively use the 4Ps and extended strategies to achieve business goals.

Discover how personalisation increases conversions and builds strong customer relationships. Learn practical tips and strategies for effective marketing.

Setting clear and measurable goals is the foundation of a successful advertising campaign. This article provides guidance on how to effectively define goals to support the growth of your business.

Discover how A/B testing helps optimize PPC campaigns - increasing conversions, using budget efficiently and delivering data-driven decisions for better ROI.

Discover how to create an effective content strategy for Facebook and Instagram. Learn how to plan, create visually appealing posts, and engage your audience.

Discover the most common mistakes when running an online store and learn how to prevent them. Learn how to optimize your online store's UX, SEO, customer support and security.

Discover the key differences between performance marketing and brand marketing. Learn how to combine measurable results and branding for success.

Learn how to write compelling product descriptions that engage customers and drive sales. Discover proven tips for proper structure, highlighting benefits and SEO optimization.

Discover how to effectively use TikTok for business. Learn practical tips and strategies for branding and customer acquisition.

Discover key B2C marketing strategies - from content marketing and social media to PPC advertising. Get inspired by the trends of the digital age and gain a competitive advantage.

Discover the key marketing trends for online stores in 2025 that you shouldn't ignore.

Discover what SEO is and how website optimization helps increase traffic and credibility. A complete guide for beginners and advanced users.