Traffic report

Tracking e-commerce traffic is a key step to understanding customer behaviour and optimising marketing campaigns. Use the traffic report to see how many users are coming to your website, where they are coming from and what their conversion rate is - i.e. how many of them actually buy.

Where to find the traffic report?

Go to the “Statistic” section in the main menu.
Click on the “Traffic” tab.
You will see a page with a summary of your online store traffic.
Use the two toggles at the top to choose between:
- Users - daily overview of visitors and orders.
- Traffic source - visitor breakdown by source.

Overview of the main elements of the report

1. Filters and date range

In the upper right corner, select the period for which you want to view statistics.
Selecting the right date range allows you to analyze trends and campaign performance.
Use the filters to track individual sources or compare periods between them.

2. Traffic report by day

The first view of traffic will show you summary statistics for each day:

User count - How many people visited your site.
Order count - How many of those visitors made a purchase.
Revenue - The total value of orders for the day.
Conversion Rate - What proportion of visitors completed an order (percentage).

This report will help you identify days with higher and lower traffic as well as analyze how customer behavior changes over time.

3. Traffic report by source

The second section of the report shows the sources of traffic, i.e. where users are coming from. The table contains the following data:

Source - The channel from which visitors come (e.g. Google, Facebook, direct visit, paid advertising).
User count - How many visitors arrived from the source.
Order count - How many of these visitors made a purchase.
Revenue - The total value of orders from that source.
Conversion Rate - The ratio of orders to the number of users (percentage).

Export data

At the top of the report, you have the option to export the data to XLS or CSV files.

Exporting allows you to:

Further analysis in Excel or Google Sheets.
Comparison of periods (e.g. year-on-year traffic growth).
Share results with colleagues or partners.

This allows you to tailor the analysis to your needs and prepare the basis for strategic decisions.