Orders report

Order reports allow you to track where your customers came from, the value of their orders and whether they were direct or assisted conversions. In order for your reports to display all the data correctly, it's important to have Tanganica Pixel properly installed in your store. This records information about orders placed and feeds it into the system, allowing you to see whether customers came from Tanganica advertising, other sources or through assisted conversion.

Where can I find order reports?

1. Go to the "Statistics" section
2. Click on the "Orders" tab
3. You will see a page with a table and a summary of orders.

Overview of the main elements

a) Filters and date range

• Date range: In the upper right corner, select the period for which you want to display the order report (e.g. "Last month"). You can also select a custom date range.
• Campaign and Source Filters: at the top of the table you have the option to select a specific Source, Medium or Campaign.
  
  • Examples of sources: google, bing, facebook, tanganica
  • Media examples: cpc, organic, referral
  • Campaign examples: PMax, Brand, Dynamic search ads

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Filters allow you to quickly target only the data that is relevant to you.

b) Average order value

Above the table, the "Average order value" (e.g. 137 €) is displayed. This value gives you a quick overview of the average amount spent per order in the selected period.

c) Orders table

In the table you will see several columns to help you with a detailed analysis:

1. Order number
   
   • The unique identifier of each order.
2. Date and time
   
   • When the order was created.
3. Source
   
   • Where the customer came from (e.g. google, heureka, facebook).
4. Medium
   
   • Channel type (e.g. cpc, organic, referral).
5. Campaign
   
   • The specific marketing campaign the customer came from.
6. Tag
   
   • This is where you can see if the order was made based on an ad from Tanganica, from other sources, or if it was an assisted conversion.

Export report

At the top of the report, there is an "Export to..." button where you can select the desired export format (e.g. CSV, XLS, or other options depending on your settings). The export will allow you to:

• Custom data analysis in external tools (Excel, Google Sheets, etc.).
• Backup reports and share with colleagues.
• Create customized charts and reports.

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