25 600 € of new revenue in the first month since the launch of Tanganica.

There is no easier way for online stores to increase sales within the first month. This case study analyzes the e-commerce store with building materials and its first month in Tanganica.

Introduction

Monthly store's visits: approx. 100 000 users

Omni-chanel approach: online sales combined with dozens of branches

Start of cooperation: June 2023

At the same time, the store uses a marketing agency

Monitoring period: May 30 to June 30, 2023

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When a marketing agency came to us in early May saying they wanted to increase revenue and traffic for their client who sells construction materials, we were a little skeptical. We have not yet had experience with this kind of assortment in Tanganica and, after the analysis, everything indicated that it would be worth it.

We launched the first campaign on May 31 and we saw great results already in the first few days.

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This is what the results looked like in the first month:

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Summary of the first month

Total spend: 1 434 € (35 820 CZK)

Total revenue: 25 600 € (640 943 CZK)

ROAS: 1750%

‍Assisted revenue: 15 312 € (382 294 CZK)

Number of orders: 159

‍Conversion Rate: 0,61%


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The store's own campaigns were not affected

It was important for us that the store's own campaigns were not affected after the Tanganica launch. The system in Tanganica is set up to try to bring in additional revenue without affecting its own campaigns. As a result, this means that the launch of Tanganica is risk-free for the store and thanks to our simple price list, the store will only pay for the results brought.
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Revenue from paid Google Up 145%

After that, when we looked at total revenue from paid Google, that is, the sum of sales from store's own campaigns (google/cpc) and revenue from Tanganica (tanganica/cpc), they increased by 145% month-on-month. This is an absolutely great result, because the agency struggled for a long time with the fact that it was not able to scale its campaigns effectively and thanks to Tanganica it was able to grow again in a drastic way.
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Conclusion

Looking at the statistics of the store's own campaigns, we see that after the campaigns were launched in Tanganica, there was no influence on these original campaigns (cannibalization). And what was the result? The increase in total revenue climbed to more than 26%, despite a slightly declining season caused by the start of the holiday season. Very surprising is the growth in revenue from paid Google, which is 145%. So these are additional revenue that Tanganica has brought in extra.

What our customers say about Tanganica

I have been working with Tanganica for about a quarter of a year and I can say for myself that I am maximally satisfied. Tanganica brings me roughly 35% of the total revenue. Traffic, number of orders and revenue have increased significantly. All the while managing to keep the ROAS only slightly above the set level.
Martina Habrova
www.premioveseno.cz
It has been almost a year since our store started cooperation with Tanganica and became their customer. Everything works as it should and to our liking. Services and their functionality are constantly being expanded and improved. The personal approach and interest in us as a customer is above standard these days and I highly recommend it. In a word, PERCEPTIVE. I recommend and put my hand in the fire. In addition, the owner Filip is a sympathetic and normal person. May they prosper!
Jan Škaloud
www.svarecikukla.cz
Very good experience. Compared to other similar services or agencies, they manage to comply well with the target ROI. I would also like to expand to other advertising channels like List, Instagram, etc. The statistics could be more detailed. Especially for individual campaigns. Otherwise, I recommend it for anyone who does not have time to sit over the campaign and debug it.
Daniel Krečmer
www.oriental.cz
I didn't believe Tanganica, but we tried, and I have to say I haven't met a better advertising tool. Money for advertising is not wasted, the setup is clear and the most important orders on our store have grown at a record pace. I recommend.
Elena Fojtková
www.vasesvicky.cz
Tanganica approached our e-shop on its own and we were immediately interested in the clear, clear and simple rules of cooperation. Setting up the whole system took a few moments. The performance and effectiveness of Google PLA campaigns is gradually increasing, we look forward to the next step in the form of the takeover of Google DSA ads and product advertising on Facebook by Tanganica.
Aleš Verba
www.elevensportswear.cz
So far, we only work with Tanganica with selected clients, but we can still say that the results pleasantly surprised us. The overall setup is within a few clicks and campaigns can run. What we would still like to highlight is a helpful and kind attitude, great communication and follow-up care. We certainly plan to expand to other clients in the future.
Tereza Šmejdířová
www.mediaheroes.cz
I must highlight the great communication and focus on product and development — as well as the clear menu and easy tool operation. Thanks to this, virtually anyone can manage to deploy a feed and start graduation.
Tomáš Ventruba
marketingový specialista
Tanganica is the fourth company we approached to manage PPC campaigns. Compared to agencies, I would like to highlight a very simple way of establishing cooperation. It was enough just to check the feed, set the min. ROAS, clarify the rules of the game and without the need to sign a contract, everything could have started.
Ondřej Ťupa
www.obalyvysocina.cz
We started to cooperate with Tanganica to a limited extent, but gradually we included both our Czech stores. The current numbers look good and the main eshop is expected to catch on. Tanganica provides us with the agreed ROAS, the cooperation is almost effortless.
Roman Ďuriš
www.grund.cz
They are big professionals in Tanganica and they have a great, pro-customer approach. The application itself and its results pleasantly surprised me, as in a very short time it generated very nice additional revenue with a good ROAS, which we would hardly have achieved in another channel. The operation of the application is simple and intuitive, I appreciate the connection to GA4 and the optimization possibilities. Overall, I highly recommend it.
Dalibor Malina
www.ajprodukty.cz
Tanganica has become our key partner and their campaigns play a major part in the success of our e-shop. Their work is well thought out and effective, which allows us to achieve excellent results. We are very pleased that Tanganyika has managed to keep the ROAS required by us for a long time. The customer support is perfect, always available to answer our questions and solve any problems. Overall, we are very satisfied with Tanganyika and would definitely recommend their cooperation to anyone looking for a reliable and professional partner for their business.
Michal Aniol
www.eandilek.cz