Tanganica Blog

A regular dose of inspiration from the world of e-commerce marketing.

E-commerce Tool & Platform Comparisons Microsoft Ads for E-commerce E-commerce Marketing Tips & Strategies Analytics for E-commerce Google Ads for E-commerce Facebook Ads for E-commerce Tanganica Tutorials & How-tos All articles E-commerce

All articles

E-commerce Marketing Tips & Strategies

What are attribution models in marketing?

3 min read

E-commerce Marketing Tips & Strategies

How does affiliate marketing work and how to use it for online stores?

3 min read

E-commerce Marketing Tips & Strategies

Marketing Funnel: The key to successful business

2 min read

E-commerce Marketing Tips & Strategies

ROAS: The road to success

3 min read

E-commerce Marketing Tips & Strategies

How to control the marketing mix?

3 min read

E-commerce Marketing Tips & Strategies

How to avoid common mistakes in email marketing for online stores?

4 min read

E-commerce Marketing Tips & Strategies

Why is marketing personalisation the key to success and increasing sales?

2 min read

E-commerce Marketing Tips & Strategies

What is customer lifetime value (CLV) and how to increase it?

3 min read

E-commerce Marketing Tips & Strategies

What is Customer Data Platform (CDP) and how to use it to optimize campaigns?

3 min read

E-commerce Marketing Tips & Strategies

6 key steps to a successful email campaign for your online store

2 min read

E-commerce Marketing Tips & Strategies

How to increase sales with seasonal marketing campaigns?

2 min read

E-commerce Marketing Tips & Strategies

7 steps to effective online store promotion on social networks

6 min read