E-commerce Analytics

Get a complete overview of your store performance in just a few clicks.

Tanganica Analytics gives you a live, 360° view of your e-commerce business. Track campaigns, traffic sources, products and categories in one place. No spreadsheets, no manual exports, just instant insight.
E-commerce Analytics
Campaign performance

Campaign performance

Get easy-to-understand performance report for every of your campaign.

Sources of orders

Sources of orders

Automatic attribution links each purchase to the exact channel, ad set or referral source.

Incoming traffic report

Incoming traffic report

Overview of your incoming traffic, marketing sources and conversion rates.

Products performance

Products performance

Report of your products performance, best sellers and under-performers.

Categories performance

Categories performance

Find out the best performing categories in one simple report.

Competitive metrics

Competitive metrics

Compare your performance metrics with other online stores.

Pinpoint your best-performing campaigns

Pinpoint your best-performing campaigns.

Compare revenue, cost and ROAS for every Google, Meta or Bing campaign. Spot the winners, pause under-performers and scale what works without digging through multiple ad platforms.
Know the true marketing source of every order

Know the true marketing source of every order.

Automatic attribution links each purchase to the exact channel, ad set or referral source. Finally understand which marketing dollars actually drive sales, so you can invest with confidence.
Spot winning products and categories instantly

Spot winning products and categories instantly.

Rank every product and collection by sales, margin and conversion rate. Identify hidden gems to promote and slow movers to clear, keeping your inventory and ad spend laser-focused on profit.

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It's not just us saying it, our customers say it loudly.

We have been working with Tanganica for more than half a year and our experience has been very positive. The tool is intuitive and easy to use, which allows us to efficiently achieve the set COS and increase sales. We appreciate that the Tanganica team is constantly innovating their service, listening to feedback and adding new features. Their personal approach and concern for client needs exemplifies exceptional care. On behalf of our team, we can unequivocally recommend working with Tanganica.
Martin Valeš
Martin Valešwww.rucni-naradi.cz
Tanganica has become an indispensable partner for us, which has a significant impact on the success of our e-shop. Their work is carefully thought out and as efficient as possible, which brings us great results. We greatly appreciate their ability to maintain the required COS over the long term. Customer support is always helpful, prompt and supportive with any questions or problems. Overall, we are very satisfied with Tanganica and would recommend their services to anyone looking for a reliable and professional partner to grow their business.
Michal Aniol
Michal Aniolwww.eandilek.cz
Tanganica stands out for its professionalism and focus on customer needs. The app has pleasantly surprised me with its results, managing to generate significant additional revenue in a short period of time while maintaining an excellent COS that would have been difficult to achieve on other channels. The app is easy and intuitive to use, and I very much appreciate its GA4 connection and optimization options. I can definitely recommend working with Tanganica.
Dalibor Malina
Dalibor Malinawww.ajprodukty.cz
We started our cooperation with Tanganica only for part of our activities, but gradually we have extended our involvement to both our e-shops. The results are in line with expectations and the main e-shop is performing as planned. Tanganica reliably adheres to the agreed COS and we find the whole process of cooperation very simple and without unnecessary complications.
Roman Ďuriš
Roman Ďurišwww.grund.cz
Tanganica was the fourth company we approached to manage our PPC campaigns and I must highlight how easy it was to start working with them. Unlike agencies, all we had to do was check the feed, set the maximum COS and clarify the ground rules - all without having to sign a contract. The collaboration could thus start quickly and smoothly.
Ondřej Ťupa
Ondřej Ťupawww.obalyvysocina.cz
I really appreciate the excellent communication and focus on the product and its development. The menu is clear and the tool is easy to use, allowing virtually anyone to deploy a feed and start promoting.
Tomáš Ventruba
Tomáš VentrubaMarketing specialist
We have only worked with Tanganica on a few clients so far, but we have been pleasantly surprised by the results. The setup is simple, just a few clicks and the campaigns are up and running. We would like to highlight the friendly and helpful approach, excellent communication and follow-up care. We plan to expand our cooperation to other clients in the future.
Tereza Šmejdířová
Tereza Šmejdířováwww.mediaheroes.cz
Tanganica approached us on their own and impressed us with their clear and transparent cooperation. Setting up the system took only a moment. We are gradually seeing improvements in the performance and efficiency of Google PLA campaigns. We are looking forward to them taking over the management of Google DSA ads and product advertising on Facebook.
Aleš Verba
Aleš Verbawww.elevensportswear.cz
At first I had my doubts, but we decided to give Tanganica a try. It turned out to be a great advertising tool. Advertising is effective, money is not wasted, everything is clear, and most importantly - our orders have increased to record levels. I recommend it!
Elena Fojtková
Elena Fojtkováwww.vasesvicky.cz
The service met our expectations. Compared to other agencies, they are able to maintain the set COSs well. I would have appreciated an extension to other platforms such as List or Instagram and more detailed statistics, especially at the level of individual campaigns. Otherwise, it's a great option for those who don't have time to tweak campaigns.
Daniel Krečmer
Daniel Krečmerwww.oriental.cz
The cooperation with Tanganica has been going on for almost a year now and everything is going exactly as we wanted. The services are constantly being improved and expanded. Their personal approach and client care are above standard for today. Simply great! I highly recommend them and am willing to vouch for them. Moreover, the owner Filip is a nice person. Good luck!
Jan Škaloud
Jan Škaloudwww.svarecikukla.cz
I have been working with Tanganica for about three months and I am extremely satisfied. They provide me with approximately 35% of my total turnover. I have seen a significant increase in traffic, orders and turnover. The COS has remained only slightly above the set value throughout.
Martina Habrová
Martina Habrováwww.premioveseno.cz