Tanganica Blog

Find out what headless e-commerce is, how it works and when to consider it. Discover the advantages, disadvantages and examples of how to use this modern approach to commerce.

Discover how to use psychological pricing strategies to attract customers, increase sales, and improve the perceived value of your products or services.

Discover 5 examples of personalization that increase customer satisfaction - from customized emails to tailored websites.

Find out why dark mode is becoming more and more popular and how it can improve your online store. Dark mode improves user experience, saves energy and helps you reach a wider audience.

Discover the key steps of green marketing. Build a sustainable brand and get ahead of the competition.

Discover how colours in online store design influence customer decisions. Learn how to use the psychology of colour to drive sales, build trust and create an attractive environment for shoppers.

Learn how to write product descriptions, blog posts and visual content that sells. Get tips on engaging headlines, clear communication, and optimizing for SEO.

Discover why sustainability and ethics in marketing is essential. Learn strategies, examples of successful brands and tips for responsible business.

Discover why podcasts are one of the most effective tools in modern marketing.

Speed up your online store and get more satisfied customers! Why is web loading speed crucial to the success of your online store and what techniques and tools can help you improve its performance? Discover our practical tips.

Start promoting your online store effectively even with a small budget. Discover practical tips on how to use social media, content marketing, micro-influencers and other strategies to help you increase brand awareness without the high cost.

Discover how combining performance and content marketing helps businesses.