Tanganica Blog

A regular dose of inspiration from the world of e-commerce marketing.

Tanganica TutorialsHow to connect XML feed for e-shop with UpGates?

One of the three basic conditions for advertising in Tanganica is your product feed.

13.6.2024
Tanganica TutorialsWhy does the Tanganica Pixel measure something different than my GA4?

After switching from shared Google Analytics Universal to custom measurements using Tanganica Pixel, we see occasional differences between what stats Tanganica Pixel gets and what your Google Analytics 4 or your store's interface gets.

13.6.2024
Tanganica TutorialsHow are statistics measured in Tanganica?

Within the Tanganica app, you have an overview of the basic statistics of your campaigns.

11.6.2024
Tanganica TutorialsWhat is the first credit to the Tanganica app?

Would you like to try the Tanganica app, but don't know how many crowns is ideal to top up for the first month?

5.6.2024
MarketingBasic performance marketing metrics

In online marketing, we encounter various metrics every day, which are an inherent part of performance marketing. Whether you're managing paid ads on Google, Facebook, or creating email campaigns, you can't do without metrics.

1.6.2024
E-CommerceSetting the objectives of the advertising campaign

Setting clear and measurable goals is the foundation of a successful advertising campaign. This article provides guidance on how to effectively define goals to support the growth of your business.

E-CommerceHow to use augmented reality (AR) to enhance the online shopping experience?

Discover how augmented reality technology can enhance your online shopping experience. Virtual product try-ons, in-home previews and interactive assistants are game changers.

E-Commerce6 tips on how to effectively use UGC for e-commerce promotion

Find out how to effectively use UGC for e-commerce promotion. Practical tips on how to collect authentic content, build community and increase sales.

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