Tanganica Blog
A regular dose of inspiration from the world of e-commerce marketing.

You've probably already noticed that we've added a new feature to our user interface in the form of the Tanganica Pixel.

You've probably noticed that we've added a new feature to the user interface in the form of the Tanganica pixel.

You've probably noticed that we've added a new feature to the user interface in the form of the Tanganica pixel

We found that Google Analytics 4 overwrites the traffic source from "tanganica / cpc" to "google / cpc" if you have ad formats enabled on Google in Tanganica.

You've probably already noticed that we've added another ad format to the interface, Performance Max campaigns 🔥

One of the three basic conditions for advertising in Tanganica is your product feed.

After switching from shared Google Analytics Universal to custom measurements using Tanganica Pixel, we see occasional differences between what stats Tanganica Pixel gets and what your Google Analytics 4 or your store's interface gets.

Within the Tanganica app, you have an overview of the basic statistics of your campaigns.

Would you like to try the Tanganica app, but don't know how many crowns is ideal to top up for the first month?

In online marketing, we encounter various metrics every day, which are an inherent part of performance marketing. Whether you're managing paid ads on Google, Facebook, or creating email campaigns, you can't do without metrics.

Setting clear and measurable goals is the foundation of a successful advertising campaign. This article provides guidance on how to effectively define goals to support the growth of your business.
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Discover how augmented reality technology can enhance your online shopping experience. Virtual product try-ons, in-home previews and interactive assistants are game changers.