Tanganica Blog

Discover what PPC advertising is, how it works and how to manage it effectively for your online store to increase traffic and sales.

Discover how social proof helps build trust for your online store. Learn how to use reviews, influencer recommendations, expert certifications and viral content to drive sales and customer loyalty.

Find out which changes increase performance and conversions, and start with small experiments for best results.

Discover proven tips on how to optimize your Google Shopping campaigns. Get maximum ROI and increase your product visibility with the right strategy.

Gain knowledge about what influencer marketing is and how to use it effectively for your online store. Learn why it's important and how to work with influencers to get better sales results.

Learn why backlinks are important for SEO and how they can help increase your website's visibility and credibility. Discover effective strategies for getting quality links.

Simplify the management of the measurement code on your online store with Google Tag Manager. Learn how to set it up properly and streamline your marketing.

Discover why mobile design is important for your online store and how to optimise it properly. Focus on user experience, conversions and SEO with simple steps.

Discover what Google Ads is, how it works and how to create your own account. Explore how to easily manage your campaigns effectively and maximise their performance.

Want to find out how to increase conversions and improve the user experience on your online store? Heatmaps can help you discover where your visitors click most often, what they are interested in and what they overlook. In this article, you'll learn how to use heatmaps to uncover weak spots, simplify the buying process, and test new versions of pages to get the most out of your website. Gain a competitive advantage and engage your customers more effectively - read more!

This article will show you how to use relevant offers to increase average order value, boost customer satisfaction and drive additional sales.

Discover a list of key marketing metrics like CPC, CTR, CPA, CPM, CR, PNO and ROS that help improve campaign performance and increase ROI.