Tanganica Blog

Are you planning to expand your online store abroad? And you don't know how to do it? Read this article that will give you advice on how to successfully enter new markets and increase your chances. Here you will find everything you need to know!

Learn how to reduce the cost of PPC campaigns without performance loss. We provide practical tips to help you manage your budget effectively and improve ROI.

Discover how to use the 4P marketing mix to effectively manage and grow your business! Learn how to properly combine the different elements to achieve a competitive advantage and satisfy customer wants and needs.

Learn step-by-step how to set up Facebook Pixel for your online store and get valuable data for effective campaign targeting. With this guide, you'll optimize your ads, improve ROI, and increase conversions on your website.

Find out how to improve the customer experience on your online store. This article offers ten practical tips that will increase customer satisfaction and boost the success of your online business.

Not sure how to use analytics data effectively? Discover 5 ways to use analytics data to grow your online store. Optimize your conversion path, target your campaigns and personalize your customer experience.

Avoid the most common mistakes when setting up Google Ads. Learn how to properly target your audience, optimize keywords and set your budget.

ROAS is a key metric for measuring the effectiveness of advertising campaigns. In this article you will learn what ROAS is, how to calculate it and how to effectively increase it for better campaign results.

Discover the key to a successful business with the Marketing Funnel. We'll discuss how to effectively guide potential customers from initial brand introduction to a long-term relationship.

Discover the benefits of Performance Max campaigns in Google Ads. Maximise ROI and increase your ad reach with automation and machine learning.

Google Merchant Center is an invaluable tool for businesses looking to increase visibility of their products and boost sales. This free tool allows you to efficiently manage product data that can be displayed in Google Shopping, Google Ads, etc., bringing a higher likelihood of customer interest.

Discover the latest UX trends in 2024. Improve user experience and adapt your website or app to innovate for better results and higher customer satisfaction.