Tanganica Blog
A regular dose of inspiration from the world of e-commerce marketing.

Cart optimization is key to increasing conversions and improving the customer experience in e-commerce. Learn how to streamline the shopping process, reduce cart abandonment and increase your online store's profits.

Learn why technical SEO is key to your online store's growth. Loading speed, URL structure, mobile optimization and other technical aspects will help your online store perform better in search.

Want to increase your online store's reach and sales? Learn how to effectively implement multi-channel selling and reach customers on different platforms - from social media to brick-and-mortar stores.

Find out why local SEO is crucial to the success of your online store. Attract customers in your area, drive traffic and gain a competitive advantage by effectively targeting your local market.
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Find out what customer lifetime value (CLV) is, why it's important for business growth, and how to effectively increase it with customer service, loyalty programs, and personalised offers.

Find out why image optimization is key to your store's loading speed, how it affects conversions and SEO, and what techniques can help you create a faster, more competitive store.

Learn how to use Google Search Console to optimize your online store's SEO, improve search visibility, track keywords, and solve technical issues for increased traffic and sales.

Discover the differences between text and dynamic ads and find out which format is better for your business. We'll advise you on how to use both types of ads effectively.

Learn how predictive analytics helps e-commerce businesses grow through accurate demand forecasting, effective inventory management and better customer insight. Leverage data to achieve long-term competitive advantage.

Learn key strategies like natural language, optimizing for long-tail keywords, page load speed, mobile and local SEO that can help you succeed in the world of smart assistants.

Discover how artificial intelligence (AI) can simplify and speed up the creation of blog articles for your shop. Learn the advantages, disadvantages, and possibilities of using AI to generate content, increase SEO, and personalise it for your customers.

Discover why customer reviews are crucial to the success of your business. Learn how to build trust, improve products, and increase online visibility through effective review acquisition strategies. This article offers practical tips to make the review writing process easier, motivate customers, and respond to feedback. Strengthen your reputation and attract new customers with strong, authentic reviews.