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Tanganica Blog
A regular dose of inspiration from the world of e-commerce marketing.
Learn how to optimize the mobile version of your online store.
Discover how to use gamification to increase customer engagement. Learn how to apply gamification elements to your strategy and build customer loyalty.
Find out how to use remarketing effectively and bring customers back to your online store. Practical tips and strategies to increase your conversions.
Discover how to optimize attribution models to improve marketing decisions. Learn how to use data and technology to more accurately evaluate the effectiveness of campaigns.
Learn how to easily set up product campaigns in Google Ads! A detailed guide from setting up Google Merchant Center to optimizing performance.
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Find out how to track the performance of your online store using key performance indicators (KPIs). Learn which metrics to track and how to evaluate them so you can effectively manage your e-commerce store and improve its performance.
Discover proven strategies for managing inventory in your online store. Minimize costs, improve product availability and keep your online store running smoothly.
Discover how setting up automated processes can increase the efficiency of your online store. Save time, increase sales and improve customer experience with modern tools and strategies.
Automated email sequences can help you improve customer communication, increase sales and strengthen loyalty. Learn step-by-step how to set them up effectively for your online store.
What is programmatic advertising and how can it take e-commerce businesses to the next level? Learn how to use programmatic advertising to streamline targeting, increase conversions and optimize costs.
Discover 10 practical tips to improve the customer experience on your online store. From UI optimization to quality support, gain loyal customers and increase your sales!
Building a strong online store brand on social media can be a challenge, but with a clear strategy you can increase awareness of your business, attract new customers and build loyalty. Get inspired by our tips!