Tanganica Blog

A regular dose of inspiration from the world of e-commerce marketing.

E-CommerceWhy are customer reviews important and how to get them?

Discover why customer reviews are crucial to the success of your business. Learn how to build trust, improve products, and increase online visibility through effective review acquisition strategies. This article offers practical tips to make the review writing process easier, motivate customers, and respond to feedback. Strengthen your reputation and attract new customers with strong, authentic reviews.

3.12.2024
MarketingWhy is marketing personalisation the key to success and increasing sales?

Find out why marketing personalization is essential to building customer relationships and increasing sales. This blog article explains how personalised campaigns improve loyalty, conversion rates, and marketing budget efficiency.

2.12.2024
E-CommerceWhat are the advantages and disadvantages of dropshipping for e-shoppers?

Find out what are the main advantages and disadvantages of dropshipping for e-shoppers. Low start-up costs and flexibility vs lower margins and complex logistics - is dropshipping the right choice for your online store?

2.12.2024
MarketingHow to avoid common mistakes in email marketing for online stores?

Discover the most common mistakes in email marketing for online stores and find out how to avoid them. Learn how to segment correctly, create attractive email subject lines and respect GDPR for more successful campaigns.

29.11.2024
Facebook AdsHow to set up and optimize dynamic ads on Facebook?

Discover how to set up and optimize dynamic Facebook ads - from creating a product catalog to proven tips for increasing sales and conversions.

29.11.2024
Google AdsGoogle Shopping and how to use it for online store?

Find out how to properly use Google Shopping to increase sales on your online store. Learn step-by-step how to optimize products and increase sales visibility with Google Shopping.

28.11.2024
E-CommerceHow to successfully expand your online store abroad?

Are you planning to expand your online store abroad? And you don't know how to do it? Read this article that will give you advice on how to successfully enter new markets and increase your chances. Here you will find everything you need to know!

28.11.2024
E-CommerceHow to reduce PPC campaign costs without performance degradation?

Learn how to reduce the cost of PPC campaigns without performance loss. We provide practical tips to help you manage your budget effectively and improve ROI.

27.11.2024
MarketingHow to control the marketing mix?

Discover how to use the 4P marketing mix to effectively manage and grow your business! Learn how to properly combine the different elements to achieve a competitive advantage and satisfy customer wants and needs.

27.11.2024
Facebook AdsHow to set up Facebook Pixel for your online store?

Learn step-by-step how to set up Facebook Pixel for your online store and get valuable data for effective campaign targeting. With this guide, you'll optimize your ads, improve ROI, and increase conversions on your website.

26.11.2024
E-Commerce10 ways to improve the customer experience on your online store

Find out how to improve the customer experience on your online store. This article offers ten practical tips that will increase customer satisfaction and boost the success of your online business.

26.11.2024
Analytics5 ways to use analytics data to grow your online store

Not sure how to use analytics data effectively? Discover 5 ways to use analytics data to grow your online store. Optimize your conversion path, target your campaigns and personalize your customer experience.

25.11.2024

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