Tanganica Blog

Learn how to optimise SEO, use PPC, content marketing, social media and email marketing to boost online visibility and customer engagement.

Discover what e-commerce is, how it works and what business models are shaping the digital marketplace. Read an overview of the pros and cons of e-commerce and find out why it has become a key pillar of modern business.

Zero-party data: the future of personalization without cookies! Find out how to get them, why they are valuable and how they help build trust with customers.

Discover what multilevel marketing is, how it works and what the advantages and disadvantages are. Read our article and get tips on how to successfully build a distribution network.

Discover the key steps to implement a successful live shopping strategy on your online store and increase customer engagement through interactive, real-time shopping experiences.

Discover the benefits of subscription models in e-commerce and learn how to set them up effectively for stable revenue and happy customers.

From upselling and cross-selling to free shipping and enticing bonuses, discover effective strategies to increase your orders and average purchase value.

Find out how to spot a fraudulent online store, recognise the warning signs and how to report it correctly. Our guide will help you protect your finances and personal information from online fraud.

Discover how affiliate marketing allows you to earn commissions by promoting other companies' products or services and how to get started in this dynamic industry.

Discover how XML feeds make data management easier and make online marketing more effective. Learn how to optimize feeds for online stores and advertising campaigns.

Learn how to shop safely online. Learn how to spot a trustworthy online store with 5 practical steps and proven practices.

Learn how to create an effective content strategy for your online store blog to increase traffic, improve SEO and boost conversions. Read our detailed step-by-step guide.