Tanganica Blog

Discover how combining performance and content marketing helps businesses.

Non-skippable ads are a popular but controversial online marketing format. Find out why they are so effective, how they influence viewers, and how marketers can make the most of them.

Compare Tanganica.com and Adwisely, two platforms for managing and optimizing advertising campaigns. Find out how they differ in pricing, ad formats, integrations, and other features that can help your online store grow.

Learn how to quickly and effectively analyze your competitors using modern marketing tools. Discover tips for identifying competitors, analysing their strategies and inspiring your own marketing.

Learn who microinfluencers are, why they are so effective, and how they can help your business.

Learn how to work effectively with negative reviews and turn them into opportunities for improvement. Practical tips on building confidence and handling criticism.

Practical tips for online marketers on how not to waste time and money on ineffective campaigns.

Discover the best AI tools for e-commerce in 2025. Chatbots, personalised recommendations, pricing automation, content generation and other technologies to help you improve sales and customer experience.

Find out how artificial intelligence can transform your online store! Discover the possibilities of personalisation, chatbots, predictive analytics, dynamic pricing and effective marketing to increase sales and customer satisfaction.

Discover how to use artificial intelligence to create effective social posts. Learn how to save time, increase follower engagement and optimize content using AI tools to help you stand out online

Learn how to run and optimize campaigns on Bing. Practical tips and tutorials on how to use Microsoft Advertising to improve your online results.

Find out how to use Google Analytics to optimise your online store's performance. Get tips on setting goals, tracking traffic and improving conversions with data-driven decisions.