Tanganica Blog

A regular dose of inspiration from the world of e-commerce marketing.

E-Commerce Setting the objectives of the advertising campaign

Setting clear and measurable goals is the foundation of a successful advertising campaign. This article provides guidance on how to effectively define goals to support the growth of your business.

E-Commerce How to use augmented reality (AR) to enhance the online shopping experience?

Discover how augmented reality technology can enhance your online shopping experience. Virtual product try-ons, in-home previews and interactive assistants are game changers.

E-Commerce 6 tips on how to effectively use UGC for e-commerce promotion

Find out how to effectively use UGC for e-commerce promotion. Practical tips on how to collect authentic content, build community and increase sales.

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