What are Performance max campaigns?
You've probably already noticed that we've added another ad format to the interface, Performance Max campaigns 🔥. We tested these with a couple of e-shops before deploying them, and you can read what we learned from that in the following article, but we find that it's not entirely clear to you what you mean by Performance max and how and what to upload to the interface. That's why we have prepared the following article for you.
Performance max campaigns are the first of their kind. They allow you to run a single campaign across the entire Google ad space. It is both a search network (search engines, maps, shopping, but also sites that provide their space for google advertising), and offers the possibility to advertise in the content network (Gmail, YouTube, Blogger and others). In this graphic you can best see what you should imagine by the term Performance max.
Tanganica has seen a reduction in PNOs of up to 11% for its clients after launching Performance max campaigns.