Tanganica Blog

Discover how to use the available online tools to analyze your competition and gain valuable insights to improve your marketing strategy.

Create a powerful omnichannel experience for your customers. Connect online and offline channels, ensure consistent communication and personalize the customer journey.

Compare Tanganica.com and Adwisely, two platforms for managing and optimizing advertising campaigns. Find out how they differ in pricing, ad formats, integrations, and other features that can help your online store grow.

Integrate CSR into your e-commerce strategy to strengthen your brand, increase customer loyalty and achieve long-term success for your online business.

Discover how to use predictive retargeting to reach customers more effectively. Use AI and data analytics to increase conversions, personalize ads, and optimize your marketing budget.

Use psychology in marketing! Emotions, colours, social proof and pricing tricks help reach customers.

Prepare for the post-cookie era. Discover key strategies for successful email marketing, personalization, automation and building your own contact database.

Discover why subscription boxes are so successful, what benefits they offer and how to create a custom subscription program that engages your customers.

Discover the principles of how to handle customer data properly and build trust and loyalty in your brand.

Discover how local sourcing can increase sustainability, quality and customer satisfaction in your online store. Learn the advantages, disadvantages and ways to implement this approach.

Discover the hyperlocal marketing strategy that helps small online stores reach local customers and build community.

Find out what Progressive Web Apps (PWAs) are and how they can improve your online store. Faster loading times, offline features and a better user experience - take your online store to the next level.