Google Shopping

What is Google Shopping?

Google Shopping is an ad format in Google Ads that allows products to appear directly in search results, including images, prices, and reviews. Thanks to its visual elements, it helps customers quickly find and compare relevant offers, increasing the likelihood of conversion.

These campaigns use data from Merchant Center instead of keywords and automatically display the most relevant products based on user queries. This format is ideal for online stores that want to reach shoppers more effectively in the decision-making stage and increase traffic to their website.

• Up to 40% of online store purchases happen through Google Shopping.
• You’ll reach users who are ready to buy.

Benefits compared to other formats

• Better customer targeting: By adding product information to ads, you make purchasing decisions easier for shoppers, which increases the chance of purchase.
• Easy campaign management: Shopping ads use product attributes instead of keywords, allowing simpler management directly in Google Ads.
• Broader reach: Multiple ads from your store can appear simultaneously, including text ads, increasing your reach.
• Detailed insights: Get in-depth statistics on product performance and competitor comparisons, helping you optimize campaigns.

Who is Google Shopping suitable for?

• You sell physical products – This format focuses on products that can be easily displayed with images, prices, and other details.
• You want to reach customers in the decision-making stage – If your store targets customers who already know what they are looking for, Google Shopping is ideal because it shows products directly in search results.
• You need to boost visibility and conversions – Online stores that want to increase clicks and purchases benefit from visual elements (images, prices) that attract more customers and increase the likelihood of conversion.
• You have a wide product range – If you offer a broad selection of products, Google Shopping makes it easy to display different items suited to various customer needs.
• You want to optimize for mobile shopping – This format is well adapted to mobile devices, which is crucial for online stores looking to reach mobile shoppers.

How to run Google Shopping campaigns in Tanganica

1. In the left menu, click on Campaigns.
2. Find the section Product Ads.

           3. Click the toggle – it will switch from gray to green, meaning the campaign is active. ✅