Tanganica Blog

In the ever-evolving landscape of e-commerce, choosing the right advertising platform can make all the difference for your Shopify store's success. This blog post dives into a comprehensive comparison of Google Ads and Facebook Ads, highlighting their unique strengths and strategies for maximizing return on investment (ROI). Whether you're looking to boost traffic, increase conversions, or enhance brand visibility, we'll explore how each platform can be leveraged to drive growth and profitability for your online business.

This blog post analyzes the effectiveness of Google Ads and Facebook Ads in driving e-commerce sales. It provides a detailed comparison to help you maximize your e-commerce business revenue by choosing the right advertising platform.

Discover how big data is transforming customer service. Personalisation, predictive analytics, chatbots and AI help improve customer satisfaction and increase efficiency.

Discover 5 effective ways to use micro-influencers to promote your online store. Gain more reach, customer trust and increased sales with authentic marketing.

Marketplace platforms make it easier to expand your online store due to a broad customer base, logistics support and lower costs. Discover how to leverage their potential.

Find out why zero waste packaging is crucial for your online store. Attract eco-minded customers, improve your business and contribute to sustainability.

Increase the credibility of your e-shop with certifications and quality labels. Learn why they are important, how to obtain them and how to communicate them effectively to customers.

Discover what micromoments are, how to capture them in the customer journey and why they are key to increasing conversions and building trust with your customers.

Find out what headless e-commerce is, how it works and when to consider it. Discover the advantages, disadvantages and examples of how to use this modern approach to commerce.

Discover how to use psychological pricing strategies to attract customers, increase sales, and improve the perceived value of your products or services.

Discover 5 examples of personalization that increase customer satisfaction - from customized emails to tailored websites.

Find out why dark mode is becoming more and more popular and how it can improve your online store. Dark mode improves user experience, saves energy and helps you reach a wider audience.