Tanganica Blog

From upselling and cross-selling to free shipping and enticing bonuses, discover effective strategies to increase your orders and average purchase value.

Find out how to spot a fraudulent online store, recognise the warning signs and how to report it correctly. Our guide will help you protect your finances and personal information from online fraud.

Discover how affiliate marketing allows you to earn commissions by promoting other companies' products or services and how to get started in this dynamic industry.

Discover how XML feeds make data management easier and make online marketing more effective. Learn how to optimize feeds for online stores and advertising campaigns.

Learn how to shop safely online. Learn how to spot a trustworthy online store with 5 practical steps and proven practices.

Learn how to create an effective content strategy for your online store blog to increase traffic, improve SEO and boost conversions. Read our detailed step-by-step guide.

Learn how predictive models help in online marketing.

Discover how local and global advertising campaigns can boost your online store's growth

Discover proven strategies on how to set up and optimize Instagram ad campaigns for your online store. Increase traffic, boost sales and take your brand to the next level.

Discover how micro-interactions in UX design increase customer trust, make navigation easier and encourage engagement with small but effective visual effects.

Discover how to use storytelling in B2B marketing to increase customer engagement through authentic stories and emotional connection.

Discover what voice commerce is and how to prepare for it. Learn how to optimize your business for voice shopping.