Tanganica Blog

Find out why zero waste packaging is crucial for your online store. Attract eco-minded customers, improve your business and contribute to sustainability.

Increase the credibility of your e-shop with certifications and quality labels. Learn why they are important, how to obtain them and how to communicate them effectively to customers.

Discover what micromoments are, how to capture them in the customer journey and why they are key to increasing conversions and building trust with your customers.

Find out what headless e-commerce is, how it works and when to consider it. Discover the advantages, disadvantages and examples of how to use this modern approach to commerce.

Discover how to use psychological pricing strategies to attract customers, increase sales, and improve the perceived value of your products or services.

Discover 5 examples of personalization that increase customer satisfaction - from customized emails to tailored websites.

Find out why dark mode is becoming more and more popular and how it can improve your online store. Dark mode improves user experience, saves energy and helps you reach a wider audience.

Discover the key steps of green marketing. Build a sustainable brand and get ahead of the competition.

Discover how colours in online store design influence customer decisions. Learn how to use the psychology of colour to drive sales, build trust and create an attractive environment for shoppers.

Learn how to write product descriptions, blog posts and visual content that sells. Get tips on engaging headlines, clear communication, and optimizing for SEO.

Discover why sustainability and ethics in marketing is essential. Learn strategies, examples of successful brands and tips for responsible business.

Discover why podcasts are one of the most effective tools in modern marketing.