Tanganica Blog

Learn how predictive models help in online marketing.

Discover how local and global advertising campaigns can boost your online store's growth

Discover proven strategies on how to set up and optimize Instagram ad campaigns for your online store. Increase traffic, boost sales and take your brand to the next level.

Discover how micro-interactions in UX design increase customer trust, make navigation easier and encourage engagement with small but effective visual effects.

Discover how to use storytelling in B2B marketing to increase customer engagement through authentic stories and emotional connection.

Discover what voice commerce is and how to prepare for it. Learn how to optimize your business for voice shopping.

Optimize your online store! Discover how to choose the right KPIs, measure growth and optimize your strategy with practical tips and proven metrics.

Discover how to use neuromarketing to maximize sales in your online store. Learn how to work with psychological triggers, colors, personalization and smart pricing to increase conversions.

Prepare your e-shop for the Alpha generation.

Find out how to successfully launch a crowdfunding campaign for a new product. Practical tips on platform selection, marketing, rewards and community building to increase your chances of success.

Find out why a consistent visual identity is essential for your online store.

Discover how to use the available online tools to analyze your competition and gain valuable insights to improve your marketing strategy.