Tanganica Blog

A regular dose of inspiration from the world of e-commerce marketing.

Marketing Basic performance marketing metrics

In online marketing, we encounter various metrics every day, which are an inherent part of performance marketing. Whether you're managing paid ads on Google, Facebook, or creating email campaigns, you can't do without metrics.

1.6.2024

E-Commerce Setting the objectives of the advertising campaign

Setting clear and measurable goals is the foundation of a successful advertising campaign. This article provides guidance on how to effectively define goals to support the growth of your business.

E-Commerce How to use augmented reality (AR) to enhance the online shopping experience?

Discover how augmented reality technology can enhance your online shopping experience. Virtual product try-ons, in-home previews and interactive assistants are game changers.

E-Commerce 6 tips on how to effectively use UGC for e-commerce promotion

Find out how to effectively use UGC for e-commerce promotion. Practical tips on how to collect authentic content, build community and increase sales.

Sign up for our newsletter

and get access to the news first.

Your email has been added to the newsletter database.

Please try again.