Tanganica Blog

Attribution models are key tools in digital marketing for understanding the influence of individual channels on campaign success. Discover the different types of attribution models, their benefits and how they can help you.

Find out what a product XML feed is, how it works and why it is crucial for the success of an online store. Learn how it can help you automate, increase visibility and optimise your marketing campaigns.

Discover what PPC advertising is, how it works and how to manage it effectively for your online store to increase traffic and sales.

Find out which changes increase performance and conversions, and start with small experiments for best results.

Discover proven tips on how to optimize your Google Shopping campaigns. Get maximum ROI and increase your product visibility with the right strategy.

Gain knowledge about what influencer marketing is and how to use it effectively for your online store. Learn why it's important and how to work with influencers to get better sales results.

Simplify the management of the measurement code on your online store with Google Tag Manager. Learn how to set it up properly and streamline your marketing.

Discover what Google Ads is, how it works and how to create your own account. Explore how to easily manage your campaigns effectively and maximise their performance.

This article will show you how to use relevant offers to increase average order value, boost customer satisfaction and drive additional sales.

Discover a list of key marketing metrics like CPC, CTR, CPA, CPM, CR, PNO and ROS that help improve campaign performance and increase ROI.

Discover 6 reasons why regular UX testing is crucial for the success of your online store. Increase conversions, retain customers and reduce costs with an effective UX.

Increase customer retention on your online store. Discover 5 proven tips and learn how to improve customer loyalty and increase your sales.