Why I have different statistics in Google Analytics?

After switching to Tanganica Pixel, you may notice differences between its stats and data in Google Analytics 4 (GA4) or the e-commerce interface. The most common reasons:

• Different way of measuring order value
  
  • Tanganica Pixel measures orders without VAT, shipping and other fees.
• Different attribution model
  
  • Tanganica uses Last Click, while GA4 uses Data-Driven attribution (based on historical data).
• Different cookie consent settings  
  
  • If you have a stricter cookie bar, it may be that Tanganica Pixel gets less data than Google Analytics.
  • An incorrectly set Cookie bar may block tracking of certain events.
• Technical settings on the online store
  
  • Incorrect or incomplete settings on Tanganica Pixel.
  • Incorrect DataLayer implementation, which may affect data transmission.
  • Incorrectly tagged events when completing an order.

How to proceed if you see differences?

If you notice discrepancies between the statistics in Tanganica and those in Google Analytics 4 or the e-commerce interface, please contact us. We'll be happy to help you optimize your settings so that the data matches as closely as possible and you can rely on your analysis.

‍