Set target COS (ROAS)

1. In your Tanganica profile, click on the "Setting up an e-commerce store"
2. You will then see the "Target COS Campaigns" box
3. The COS is changed using the blue slider
4. Scroll right/left to adjust the COS - a higher value means a higher allowed ad cost
5. Keep an eye on the changing numbers - the text above the slider will automatically adjust according to the settings
6. After setting the desired COS, click on the "Save"

Please note: It is recommended to consult our specialist when changing the maximum campaign COS. Campaign COSs that are too low can cause a significant drop in your sales.