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Marketing metrics glossary
- Total Expenses = Shows the total amount invested in advertising including service fees. This figure reflects the actual cost of advertising activities, similar to how a marketing agency would include labor costs in the total budget.
- COS campaign = Cost as a percentage of turnover. A performance metric that shows what % of your revenue is made up of advertising costs including fee-for-service.
- Generated Sales = Is the direct sales generated by Tanganica based on the last click attribution model.
- Assisted Sales = This is the total value of orders that Tanganica has contributed to help support your other marketing activities.
- Number of Visitors = The number of measured users who have given consent to be measured.
- Number of Clicks = The total number of clicks on your ad.
- Number of Orders = The number of completed orders that Tanganica brought in.
- Conversion Ratio = Ratio of users who make a purchase to total visitors.
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