How to use AI Marketing assistant?

AI Marketing Assistant is a virtual specialist integrated into the Tanganica platform. It uses advanced artificial intelligence algorithms to:

Analyzes the performance of your marketing campaigns and website.
Provides recommendations to increase conversions and sales.
Suggests optimizations for your e-commerce store, product pages and other elements.
Explains marketing concepts, tools and features (e.g. what is the Tanganica Pixel).
Generates marketing texts, emails, blog articles or social media posts.

The main goal of the assistant is to save you time and improve the results of your marketing activities.

Where can I find the AI Marketing Assistant?

Log in to your Tanganica account.
Search for "AI Assistant" in the left navigation bar.
Click on it to open a chat interface where you can instantly communicate with the assistant.

How do I start communicating with the assistant?

When you open the AI Assistant window, you will see an introductory style message:

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"Hello! 👋🏽 I am your marketing specialist, created to support you every step of the way in your marketing journey 🚀. You can ask me anything you are interested in marketing or about the app. I am here to help you. What can I do for you? ☀️"

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Below this message you will find featured questions or topics that you can ask with one click. They may include:

How to increase conversion rates?
Is my online store set up correctly?
How do I optimize my product pages?
What is the Tanganica Pixel?

If you have your own question, simply type it in the text box and submit.

How does AI Marketing Assistant work?

Query processing

The assistant evaluates the context and keywords in your query.
It will connect with available sources and data (e.g. from Tanganica Pixel, online store statistics) and prepare an answer for you.

Solution design

Suggests concrete steps to improve your campaigns, website or online store.
They will recommend appropriate marketing strategies, text editing, UX improvements, etc.

Additional questions

If you want more details or clarification, please keep asking.
The assistant remembers the context of the conversation so it can seamlessly build on previous answers.

Content generation

Need to write a product description, social media post or newsletter? Assistant can generate the content or help you with it.
It uses an advanced language model to make the texts look natural and professional.

Examples of use in practice

Increase conversion rates
- Question: "How to increase the conversion rate on my online store?"
- The assistant analyzes the key elements (credibility, loading speed, UX, CTA elements) and suggests specific optimizations.

Checking the correct settings of the online store
- Question: "Is my online store set up correctly?"
- The assistant will check if you have correctly implemented tracking codes (e.g. Tanganica Pixel), functional forms and clear menus.

Product page optimization
- Question: "How do I optimize my product pages?"
- The assistant will recommend the appropriate structure of descriptions, working with reviews, CTA elements and other elements to improve sales.

Generating marketing texts
- Question: "I need social media text for a new product launch."
- The assistant will suggest engaging text including appropriate hashtags or keywords.

Explanation of tools (e.g. Tanganica Pixel)
- Question: "What is Tanganica Pixel?"
- The assistant will explain how the tool works, how to deploy it, and how it will help you measure and evaluate your marketing activities.

Tips for effective communication

Be specific: The more precise the question you ask, the better and more relevant the answer you will get.
Ask follow-up questions: If something is unclear, ask again - the assistant will adapt to your needs.
Use recommended questions: They will serve as inspiration for what you can improve.
Check back regularly: Track the long-term development of your campaigns, test new recommendations and optimize further.