Google Dynamic Text Ads

What is Google Dynamic Text Ads?

Dynamic text ads in search make it easy to reach customers who are searching for products or services relevant to your offerings on Google. These ads use your website content to automatically target and generate headlines and landing pages, ensuring maximum relevance.

They are ideal for businesses with well-structured websites or a wide product range, as they help reach users that standard keyword campaigns may not cover.

Advantages over other formats

• Wider reach: Ads reach customers beyond traditional keywords.
• Automated headline and landing page generation: Ad content is always up-to-date.

• Saves time: No need to manually create ads for each product or service.
• Higher relevance: Ads are relevant to the current offerings on the site.
• Better synchronization with the offer: Minimizes the risk of mismatches between ads and actual availability of products or services.

Dynamic text ads are an effective tool for advertisers who want to extend the reach of their campaigns and increase ad relevance without having to manage extensive keyword lists.

How to run Google dynamic text campaigns in Tanganica?

1. Click on Campaigns in the left menu.
2. In the Text Ads section, select Launch setup wizard.

        3. Enter two descriptions with a maximum length of 90 characters.

• The descriptions should be eye-catching and motivate users to visit your e-shop.
• Focus on key benefits and show what makes your offer unique.
• If you want, you can click Generate using AI – the system will automatically prepare text suggestions for you.

          4. Click Finish and your ad will launch. ✅