Exclude products or categories

In some cases, it may be beneficial to exclude certain products or entire categories from advertising campaigns. This can be useful, for example, if specific products do not meet the requirements of advertising platforms, are currently out of stock, or you do not want to advertise them for strategic reasons.

How to exclude a product or category from advertising?

1. Go to the "Products" section in the left menu.
2. Find the specific product or category you want to exclude.
3. For the selected product or category, you will see an "Advertise" option for different platforms (Google, Facebook, Microsoft).
4. Click on the dropdown menu and select "Do not advertise" for the products you do not want to display in campaigns.
5. Changes are saved automatically, and the product or category will no longer appear in advertisements.

How to identify which products are not advertised?

In the "Products" section, you will find an overview of approved and denied products, as well as those that are not being advertised:

✅ Approved Products – Products actively displayed in ads.
❌ Denied Products – Products that do not meet the requirements of advertising platforms.
⏳ Pending Approval – Products that have not yet been reviewed.
🚫 Unadvertised Products – Products that you have manually excluded from advertising.

For a detailed overview of individual products, click on "Detailed status of individual products".

Why exclude a product from advertising?

• Product is out of stock – To avoid unnecessary clicks on unavailable products.
• Low margin or unprofitable product – If the advertising cost is higher than the profit from sales.
• Seasonal products – For example, winter clothing in summer and vice versa.
• Non-compliance with advertising platform policies – Some products may be restricted or prohibited.

How to re-include a product in advertising?

If you want to start advertising a product again:

1. Go to the "Products" section.
2. Find the product or category you want to re-include.
3. Click on the dropdown menu in the column for the relevant platform and select "Advertise".
4. Changes will take effect after synchronization with advertising platforms.

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