Company information

AI Marketing Assistant is a virtual specialist integrated into the Tanganica platform. It uses advanced artificial intelligence algorithms to:

• Analyzes the performance of your marketing campaigns and website.
• Provides recommendations to increase conversions and sales.
• Suggests optimizations for your e-commerce store, product pages and other elements.
• Explains marketing concepts, tools and features (e.g. what is the Tanganica Pixel).
• Generates marketing texts, emails, blog articles or social media posts.

The main goal of the assistant is to save you time and improve the results of your marketing activities.

Where can I find the AI Marketing Assistant?

1. Log in to your Tanganica account.
2. Search for "AI Assistant" in the left navigation bar.
3. Click on it to open a chat interface where you can instantly communicate with the assistant.

How do I start communicating with the assistant?

When you open the AI Assistant window, you will see an introductory style message:

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"Hello! 👋🏽 I am your marketing specialist, created to support you every step of the way in your marketing journey 🚀. You can ask me anything you are interested in marketing or about the app. I am here to help you. What can I do for you? ☀️"

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Below this message you will find featured questions or topics that you can ask with one click. They may include:

• How to increase conversion rates?
• Is my online store set up correctly?
• How do I optimize my product pages?
• What is the Tanganica Pixel?

If you have your own question, simply type it in the text box and submit.

How does AI Marketing Assistant work?

1. Query processing

• The assistant evaluates the context and keywords in your query.
• It will connect with available sources and data (e.g. from Tanganica Pixel, online store statistics) and prepare an answer for you.

2. Solution design

• Suggests concrete steps to improve your campaigns, website or online store.
• They will recommend appropriate marketing strategies, text editing, UX improvements, etc.

3. Additional questions

• If you want more details or clarification, please keep asking.
• The assistant remembers the context of the conversation so it can seamlessly build on previous answers.

4. Content generation

• Need to write a product description, social media post or newsletter? Assistant can generate the content or help you with it.
• It uses an advanced language model to make the texts look natural and professional.

Examples of use in practice

• Increase conversion rates
  
  • Question: "How to increase the conversion rate on my online store?"
  • The assistant analyzes the key elements (credibility, loading speed, UX, CTA elements) and suggests specific optimizations.

• Checking the correct settings of the online store
  
  • Question: "Is my online store set up correctly?"
  • The assistant will check if you have correctly implemented tracking codes (e.g. Tanganica Pixel), functional forms and clear menus.

• Product page optimization
  
  • Question: "How do I optimize my product pages?"
  • The assistant will recommend the appropriate structure of descriptions, working with reviews, CTA elements and other elements to improve sales.

• Generating marketing texts
  
  • Question:  "I need social media text for a new product launch."
  • The assistant will suggest engaging text including appropriate hashtags or keywords.

• Explanation of tools (e.g. Tanganica Pixel)
  
  • Question:  "What is Tanganica Pixel?"
  • The assistant will explain how the tool works, how to deploy it, and how it will help you measure and evaluate your marketing activities.

Tips for effective communication

• Be specific: The more precise the question you ask, the better and more relevant the answer you will get.
• Ask follow-up questions: If something is unclear, ask again - the assistant will adapt to your needs.
• Use recommended questions: They will serve as inspiration for what you can improve.
• Check back regularly: Track the long-term development of your campaigns, test new recommendations and optimize further.

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In our Tanganica system, you can take advantage of the AI content creation feature for your blog. This function helps you generate blog article ideas, create a content strategy, generate articles on a given topic, and optimize SEO.

How to access AI content creation?

1. Log in to Tanganica and open the main navigation menu.
2. In the left panel, click on "AI Content Creation" (this feature is marked as Premium).
3. Select "Blog" to access the section for generating blog content.

AI content creation options for blogging

Once you enter the Blog section, you can choose from the following options:

• Generate an Article on a Given Topic – Easily and quickly create a high-quality article on any topic.
• Content Strategy for Blog Articles – Get a strategy for planning and publishing blog articles.
• Blog Article Ideas – Discover topics that will engage your readers.
• SEO Optimization for Blog – Improve your article’s visibility with effective SEO optimization.

Click on the desired option to proceed.

4 AI content generation options

1. Content strategy for blog articles

For the best results, you can adjust the following parameters before generating a content strategy:

• Gender – Choose from Men, Women, or Unspecified.
• Age – Select from Children, Teenagers, Adults, Seniors.
• Custom Targeting – Enter a specific target audience.
• Focus On – Choose whether to target new or existing customers.
• Main Goal – Select the expected outcome (Increase Sales, Website Traffic, etc.).
• Specific Requirements – Provide details for personalizing the generated content (max. 300 characters).

Once you have entered the required information, click "Generate", and AI will create a content strategy for blog articles within seconds.

2. Generate an article on a given topic

For the best results, adjust the following parameters before generating your blog article:

• Gender – Choose from Men, Women, or Unspecified.
• Age – Select from Children, Teenagers, Adults, Seniors.
• Custom Targeting – Enter a specific target audience.
• Communication Style – Choose how you want to communicate (e.g., formal, friendly, or marketing-oriented tone).
• Content Description – Briefly describe the main idea or topic of the article (max. 300 characters).
• Specific Requirements – Add any details for personalizing the generated text.

Once all details are filled in, click "Generate", and AI will create the appropriate article in seconds.

3. Blog article ideas

For the best results, you can adjust the following parameters before generating blog article ideas:

• Gender – Choose from Men, Women, or Unspecified.
• Age – Select from Children, Teenagers, Adults, Seniors.
• Custom Targeting – Enter a specific target audience.
• Focus On – Choose whether to target new or existing customers.
• Specific Requirements – Provide details for personalizing the generated content (max. 300 characters).

4. SEO optimization for blog

For the best results, adjust the following parameters before generating an SEO-optimized blog post:

• Text to Process – Enter the text you want to optimize for SEO.
• Specific Requirements – Provide details for any specific customization needs (max. 300 characters).

Once you have entered the required information, click "Generate", and AI will create an optimized version of your blog content in seconds.

Benefits of AI Content Generation

• Saves Time – AI quickly generates relevant blog articles and strategies.
• Boosts Efficiency – AI-optimized texts increase engagement and effectiveness.
• Easy to Use – An intuitive interface allows quick setup and content generation.

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In our Tanganica system, you can take advantage of an advanced AI content creation feature for your social media channels. This feature helps you generate engaging posts, design content strategies, and come up with ideas that will capture your audience’s attention on platforms like Facebook, Instagram, LinkedIn, and YouTube.

How to access AI content creation for social media?

1. Log in to Tanganica and open the main navigation menu.
2. In the left panel, click on “AI Tvorba obsahu” (marked as Premium).
3. Select the “Social Media” card.

AI content creation options for social media

Once inside the Social Media section, you can choose from various content generation options based on the platform and type of content:

• Post ideas for Facebook, Instagram, or LinkedIn – Get inspirational topics and suggestions that will resonate with your audience.
• Post creation for Facebook, Instagram, or LinkedIn – AI will generate engaging post text in your preferred tone.
• Video ideas for YouTube – Discover video themes tailored to your target audience.
• YouTube video title – Generate an eye-catching title that draws attention.
• Content strategy for each platform – Plan and publish content with long-term impact.

How does the generation process work?

For most options, you can customize parameters to personalize the output. For example:

• Gender – Men, Women, or Unspecified.
• Target age group – Children, Teenagers, Adults, Seniors.
• Communication style – Formal, Friendly, Marketing, etc.
• Content/topic description – Briefly describe what the post should be about.
• Specific requirements – Add any additional instructions or details (max. 300 characters).

Once you've filled in the required information, click the “Generate” button – the AI will create the desired text or strategy within seconds.

Benefits of AI content generation

• Saves time – Quickly generate post ideas and strategies.
• Increases engagement – Content is optimized to attract your audience.
• Audience personalization – Easily tailor the content to demographics and tone.
• Easy to use – A clear interface with an intuitive workflow.

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In our Tanganica system, you can take advantage of the AI content creation feature for emailing. This function helps you generate newsletter ideas, create effective email texts, and plan an email marketing strategy.

How to access AI content creation?

1. Log in to Tanganica and open the main navigation menu.
2. In the left panel, click on "AI Content Creation" (this feature is marked as Premium).
3. Select "Emailing" to access the section for generating content for your email communication.

AI content creation options for emailing

Once you enter the Emailing section, you can choose from the following options:

• Newsletter Ideas – Get inspiration for your newsletter topics.
• Newsletter Text – Generate engaging and effective text for your newsletter.
• Email Marketing Strategy – Get a strategy designed to improve the reach and effectiveness of your email campaigns.

Click on the desired option to proceed.

3 AI Content Generation Options

1. Newsletter Ideas

For the best results, you can adjust the target audience parameters:

• Gender – Choose from Men, Women, or Unspecified.
• Age – Select from Children, Teenagers, Adults, Seniors.
• Custom Targeting – Enter a specific target audience.
• Specific Requirements – Provide details for personalizing the generated content (max. 300 characters).

Once you have entered the required information, click the "Generate" button, and AI will create relevant content in seconds.

2. Newsletter Text

For the best results, adjust the following parameters before generating your newsletter text:

• Gender – Choose from Men, Women, or Unspecified.
• Age – Select from Children, Teenagers, Adults, Seniors.
• Custom Targeting – Enter a specific target audience.
• Communication Style – Choose how you want to communicate (e.g., formal, friendly, or marketing-oriented tone).
• Content Description – Briefly describe the main idea or topic of your newsletter (max. 300 characters).
• Specific Requirements – Add any details for personalizing the generated text.

Once all details are filled in, click "Generate", and AI will create the appropriate content for your newsletter in seconds.

3. Email Marketing Strategy

For the best results, adjust the following parameters before generating your email marketing strategy:

• Gender – Choose from Men, Women, or Unspecified.
• Age – Select from Children, Teenagers, Adults, Seniors.
• Custom Targeting – Enter a specific target audience.
• Main Goal – Select the expected outcome (Increase Sales, Website Traffic, etc.).
• Specific Requirements – Add any details for personalizing the generated strategy.

Benefits of AI content generation

• Saves Time – AI quickly generates relevant email texts and strategies.
• Boosts Efficiency – AI-optimized texts increase engagement and effectiveness.
• Easy to Use – An intuitive interface allows quick setup and content generation.

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If some of your products show up as Denied in advertising campaigns, it means they don't meet the requirements of the platform (Google, Facebook or Microsoft).

Where can I find a list of disapproved products?

1. Go to the "Products" section to find a summary of all products by status:
   
   • ✅ Approved products
   • ❌ Denied products
   • ⏳ Pending approval
   • 🚫 Invalid products

     2. For a detailed overview of rejected products, click on "Detailed status of individual products".

    3. To see the specific reason for rejection, click on the red cross (❌) next to the product. You will see details of the error and our recommendation for correction.

How do I fix disapproved products?

• Check the reason given for the rejection.
• Correct any missing or incorrect information.
• Request a product reconsideration after making corrections.

If you are unsure how to resolve the issue, feel free to contact our customer support.

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In some cases, it may be beneficial to exclude certain products or entire categories from advertising campaigns. This can be useful, for example, if specific products do not meet the requirements of advertising platforms, are currently out of stock, or you do not want to advertise them for strategic reasons.

How to exclude a product or category from advertising?

1. Go to the "Products" section in the left menu.
2. Find the specific product or category you want to exclude.
3. For the selected product or category, you will see an "Advertise" option for different platforms (Google, Facebook, Microsoft).
4. Click on the dropdown menu and select "Do not advertise" for the products you do not want to display in campaigns.
5. Changes are saved automatically, and the product or category will no longer appear in advertisements.

How to identify which products are not advertised?

In the "Products" section, you will find an overview of approved and denied products, as well as those that are not being advertised:

✅ Approved Products – Products actively displayed in ads.
❌ Denied Products – Products that do not meet the requirements of advertising platforms.
⏳ Pending Approval – Products that have not yet been reviewed.
🚫 Unadvertised Products – Products that you have manually excluded from advertising.

For a detailed overview of individual products, click on "Detailed status of individual products".

Why exclude a product from advertising?

• Product is out of stock – To avoid unnecessary clicks on unavailable products.
• Low margin or unprofitable product – If the advertising cost is higher than the profit from sales.
• Seasonal products – For example, winter clothing in summer and vice versa.
• Non-compliance with advertising platform policies – Some products may be restricted or prohibited.

How to re-include a product in advertising?

If you want to start advertising a product again:

1. Go to the "Products" section.
2. Find the product or category you want to re-include.
3. Click on the dropdown menu in the column for the relevant platform and select "Advertise".
4. Changes will take effect after synchronization with advertising platforms.

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Section "Products" on your platform provides an overview of your product assortment, including the ability to manage product records, configure advertising campaigns, and monitor approval statuses across various advertising channels (e.g., Google, Facebook, Microsoft).

Where to find the product overview

1. Main Navigation Menu: You can find the product overview in the main left navigation menu of your platform.
2. Accessing the Overview: Click on the "Products" item. This will display a complete overview of all products in your assortment in a clear, organized table.

Key Features of the Product Overview

1. Display and Categorization of Products

• Structured Overview: Products are displayed in a clear table where you can easily locate specific items.
• Filtering: You can filter products by name, category, or advertising status to quickly find what you need.

2. Advertising Settings

• Selection of Advertising Channels: For each product, you can choose on which advertising platforms (Google, Facebook, Microsoft) it should be displayed.
• Bulk Actions: For efficient management, you can update settings for multiple products at once, saving you time.

3. Monitoring Status and Approval

• Overview of Statuses: At the top of the section, you will find a summary of your products' statuses, such as:
  
  • Approved (✅): The product is successfully listed and actively promoted.
  • Rejected (❌): The product does not meet the requirements for advertising campaigns.
  • Pending Approval (⏳): The product is currently in the approval process.
  • Not Advertised (⚠️): The product has been excluded from advertising.
  • Invalid: Products that contain an error and are not valid for advertising.

How to work with the product overview

• Search and Filtering:
  Use the search field or filtering tools to quickly find the product you need to edit or analyze.
• Editing Settings:
  Click on a specific product to enter a detailed view where you can edit information, change its category, or update advertising settings.
• Bulk Management:
  If you need to edit multiple products at once, use the bulk editing option. This feature allows you to quickly and effectively update the settings for the selected items.‍
• Monitoring Advertising Performance:
  Keep track of the approval status and advertising settings to see which products are actively promoted and which may need further adjustments.

Registration in Tanganica is simple and takes only a few minutes. Below you'll find a step-by-step guide on how to get started and what to expect once you're logged in.

🛒 Step 1: Online store name

On Tanganica.com, click on "Run your ads". In the first step, enter the URL of your online store - this is used to identify it within the platform.

🌍 Step 2: Select your country of advertisement

Select the country you want to advertise in. Tanganica offers more than 20 countries in which you can advertise your products.

📞 Step 3: Phone number

Enter your phone number. This is used to verify your account and send important notifications. This step is only done once during registration.

What to do after registration?

After registration, you will be taken to the Tanganica app itself where you can explore the entire platform. There are also some important steps to follow to set up and run your ad campaigns correctly.

1. Uploading the product feed

Upload the URL of your product feed. Tanganica will automatically load the products you want to advertise.

2. Implement pixel

Add a measurement code (Tanganica Pixel) to your online store. This will allow you to properly track campaign performance and record conversions.

3. Choosing an advertising format

Choose where you want to advertise your products first:

• Google
• Meta (Facebook & Instagram)
• Bing

4. Campaign Selection

Choose a campaign type from the menu based on your goals - for example, increasing sales, remarketing or expanding abroad.

Your choices include:

• Google: Google Shopping, Performance Max, Dynamic Text Ads
• Meta: Dynamic Product Ads
• Bing: Microsoft Shopping, Performance Max, Dynamic Text Ads

5. Captions and photos

Add captions to your campaigns and upload custom images, logos or product photos if needed.

6.Billing information and credit recharge

Finally, fill in the billing information and top up the credit that will fund the campaigns. You can choose either automatic top-up or one-time top-up.

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🎉 Done! Your campaigns are ready to go. If you're not sure about anything, don't hesitate to contact our support.

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1. In your Tanganica profile click on “Recharging credit”
2. Then you click on “Payment history”
3. Here you can see all history of invoice and all information about them

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Tanganica.com offers flexible pricing plans based on monthly campaign turnover. With this model, you only pay a percentage of the revenue generated, ensuring a fair and transparent way to fund your advertising.

Available pricing plans

Starter

• 5% of generated sales using Tanganica.com
• Designed for e-shops with revenue up to 40 000 € / month from Tanganica.com campaigns

Standard

• 4% of sales generated through Tanganica.com
• Valid for e-shops with revenue over 40 000 € / month from Tanganica.com campaigns

Professional

• 3% of sales generated by Tanganica.com
• Applicable for e-shops with revenue over 100 000 € / month from Tanganica.com campaigns

Ultimate

• Individual terms and conditions
• For an exact quote, please contact the sales team

How does payment work?

The pricing model is based on a percentage of the sales your online store generates through Tanganica campaigns. This system means that you don't pay a fixed fee, but only a percentage based on the sales generated.

The main advantages of the pricing model:

• No fixed costs - you only pay for the success of the campaigns.
• Transparency - you know exactly how much you are paying and for what.
• Flexibility - as your online store grows, the percentage fee decreases.

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No, you can set and have your own campaings without any need of having any accounts in case of Google or Microsoft advertising. You just need to have Facebook page in case of Meta campaings.

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What is Tanganica.com?

Tanganica.com is a web application that makes it easy for online stores to set up, manage and optimize advertising campaigns on Google, Meta and Bing platforms. The system allows automatic management of campaigns and their budgets, saving users time and costs. It also enables real-time tracking of ad performance and provides detailed analytical reports to help online stores optimize their marketing strategy.

History of Tanganica

Tanganica.com was founded in 2020 by Filip Svárovský and Robert Tichý, who realized the need for an effective ad automation tool for e-commerce. Their experience running online stores inspired them to create a platform that makes it easy for online retailers to manage their advertising campaigns. Today, Tanganica.com allows online stores to advertise not only on several different platforms, but also in multiple markets within Europe, all from one intuitive interface.

Basic Company Information

• Business Name: TGNCA s.r.o.
• Registered Office: Emilie Floriánové 810/2, 466 01 Jablonec nad Nisou, Czech Republic
• ID: 09634231
• VAT: CZ09634231
• Commercial Register Entry: The company is registered with the Regional Court in Ústí nad Labem under file number C 46079.
• Managing Director: Filip Svárovský

Contact Information

• E-mail: info@tanganica.com
• Phone: +420 602 744 262
• Website: www.tanganica.com

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Tanganica Premium is an enhanced package that provides access to advanced features for ad campaign management, data analysis and performance optimization. Subscribing to this package allows you to manage your campaigns more effectively and get a more detailed view of your campaign results.

Tanganica Premium pricing

• 19 € / month (excluding VAT)
• 20% discount on the annual subscription

With a subscription you get access to key tools to help you optimize your campaigns and achieve better results.

Key features of Tanganica Premium

📊 Detailed statistics

• Get insights on orders, products, categories, traffic and competitive metrics.

💰 Campaign budget settings

• Customize the optimal daily budget for each campaign based on your needs.

✍️ AI Content Creation

• Utilize templates to generate quality advertising content using artificial intelligence.

✨ AI Marketing Assistant

• Get help with your marketing, account or campaigns - AI assistant is available 24/7.

🔍 Analyze orders and their sources

• Detailed information on where your orders are coming from and what sources are generating the most sales.

📦 Product and category statistics

• Get a detailed overview of the performance of your products and categories.

How do I activate Tanganica Premium?

• Go to the "Recharge Credit" section in the app.
• Click on the "Subscription" category
• Select a monthly or annual subscription.
• Complete the payment using your card and you will immediately gain access to premium features.

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In some cases, it may take a few days to start seeing clicks from a campaign. This may be due to reduced demand or increased competition, for example.

However, if you still don't see any clicks after 5 days, contact us at info@tanganica.com. Our specialists will review the situation and help you optimize your campaign.

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Based on an analysis of more than 500 clients, we recommend a top-up credit of EUR 400. A higher amount ensures more effective campaign optimization thanks to more product and customer data.

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1. In your Tanganica profile click on “Recharging credit”
2. Click on “Automatic Recharge”
3. After that fill in your card details
4. Click on “Save card”

Reminder: By storing your payment information, you authorize Tanganica to charge your card for future payments in accordance with its terms and conditions

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If the app gives you an error message, follow these steps:

1. Make a note of the error message
   Write down or take a screenshot of the error message. This information will help us identify and resolve the problem.
2. Restart the application
   Try closing and reopening the application. Many problems can be solved with this simple step.
3. Check your internet connection
   An unstable internet connection can cause some errors. Make sure you have stable access to the network.
4. Clear the application cache
   If the problem persists, try clearing the application cache. This step will remove the temporary files that may be causing the problem.
5. Contact our support
   If you are unable to resolve the error, please contact our customer support. To expedite resolution, please provide us with:
   • Error message (or screenshot)
   • A description of the problem and the steps you have already tried

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If you wish to withdraw your remaining credit, please contact our sales team at info@tanganica.com.

1. In your Tanganica profile click on “Recharging credit”
2. Then you select the amount of credit you wish to top up
3. After that fill in your card details
4. You can choose if you wish to remember the card for future purchases
5. Then just click on “Pay”

In the Tanganica app, you can access the basic statistics of your campaigns. Here is a brief overview of how these statistics are measured:

Basic Metrics:

• Total Spend: Shows the sum of ad spend and fee-for-service, providing a more accurate view of your marketing investment.
• COS (Cost to Sales Ratio): Expresses what percentage of sales is made up of advertising costs, including service fee.
• Turnover generated: Direct sales generated through Tanganica based on the Last Click attribution model.
• Assisted turnover: The sum of order values contributed by Tanganica to support other marketing activities.
• Visitor count: The number of users who have given consent to be measured.
• Number of clicks: The total number of clicks on an advertisement.
• Number of orders: Number of completed orders received through Tanganica.
• Conversion Rate: The ratio between the number of users who purchase and the total number of visitors.
  
  

Attribution Model:

Tanganica uses a Last Click model that assigns a conversion value to the last source a visitor came through before making a purchase. This means that if a user clicks on a Tanganica ad and subsequently makes a purchase, that conversion is attributed to Tanganica.

Cookie bar and consent to measurement:

As of 2022, user consent is required to measure their activity on the site. If the user consents right away when entering the e-shop, his journey can be tracked and the conversion can be correctly attributed to the source. If the user consents on the next page, it is still possible to identify the source of the visit. However, if he gives consent only on the third or next page, the first source of the visit cannot be identified and the conversion cannot be attributed to Tanganica.

Order Value:

In Tanganica statistics, order values are reported according to the DataLayer data of your e-shop. If it shows the amounts excluding VAT, shipping and other charges, they will also be shown as such in Tanganica statistics.

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1. Before logging into the app, click on "Forgot your password".
2. Enter the email you are logging into the Tanganica app with.
3. Click on the "Reset Password" button.
4. An email will be sent to your inbox with instructions on how to reset your password.
5. In the email, click on the "Reset password" button.
6. You will be redirected to the password reset page.
7. Enter your new password in the "Password" box.
8. Enter the password again in the "Password Again" box.
9. Click on the "Reset Password" button.
10. This will successfully change your password.

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Order reports allow you to track where your customers came from, the value of their orders and whether they were direct or assisted conversions. In order for your reports to display all the data correctly, it's important to have Tanganica Pixel properly installed in your store. This records information about orders placed and feeds it into the system, allowing you to see whether customers came from Tanganica advertising, other sources or through assisted conversion.

Where can I find order reports?

1. Go to the "Statistics" section
2. Click on the "Orders" tab
3. You will see a page with a table and a summary of orders.

Overview of the main elements

a) Filters and date range

• Date range: In the upper right corner, select the period for which you want to display the order report (e.g. "Last month"). You can also select a custom date range.
• Campaign and Source Filters: at the top of the table you have the option to select a specific Source, Medium or Campaign.
  
  • Examples of sources: google, bing, facebook, tanganica
  • Media examples: cpc, organic, referral
  • Campaign examples: PMax, Brand, Dynamic search ads

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Filters allow you to quickly target only the data that is relevant to you.

b) Average order value

Above the table, the "Average order value" (e.g. 137 €) is displayed. This value gives you a quick overview of the average amount spent per order in the selected period.

c) Orders table

In the table you will see several columns to help you with a detailed analysis:

1. Order number
   
   • The unique identifier of each order.
2. Date and time
   
   • When the order was created.
3. Source
   
   • Where the customer came from (e.g. google, heureka, facebook).
4. Medium
   
   • Channel type (e.g. cpc, organic, referral).
5. Campaign
   
   • The specific marketing campaign the customer came from.
6. Tag
   
   • This is where you can see if the order was made based on an ad from Tanganica, from other sources, or if it was an assisted conversion.

Export report

At the top of the report, there is an "Export to..." button where you can select the desired export format (e.g. CSV, XLS, or other options depending on your settings). The export will allow you to:

• Custom data analysis in external tools (Excel, Google Sheets, etc.).
• Backup reports and share with colleagues.
• Create customized charts and reports.

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If you wish to cancel your account in Tanganica, please contact our sales team at info@tanganica.com.

The product reports give you a detailed overview of which products are the best sellers, how many units have been sold and what turnover they generate. In order to view complete sales data for Tanganica campaigns, it is important to have Tanganica Pixel properly installed in your store. This records information about the orders placed and feeds it into the system, allowing you to see how Tanganica ads and other sources are contributing to the sales of each product.

Where can I find product reports?

1. Log in to your account in our system.
2. In the main menu, click on the "Products" tab (located in the top bar, next to the "Orders" section).
3. You will see a list of products with the relevant metrics.

Overview of the main elements

a) Filters and date range

• Date range: In the top right corner, select the period for which you want to view statistics (e.g. "Last month"). You can also select a custom date range.
• Additional filters: In some cases, you may have additional filters (e.g. product categories, specific brands, etc.) that allow you to focus on a specific range of products.

b) Metrics table

In the table, you will see several columns to help you with detailed sales analysis:

1. Product ID
   
   • The unique identifier of the product in the system.
2. Product name
   
   • The exact name of the item as it appears in the catalog.
3. Revenue
   
   • The total amount of money that the product generated in the specified period.
4. Total quantity
   
   • The total number of units sold in the given period.
5. Tanganica quantity
   
   • Number of units sold due to Tanganica ads
6. Order count
   
   • Number of separate orders in which the product was purchased.

With these columns, you can find out which products are the best sellers and what volume of sales they bring in.

Export report

At the top of the report, there is an "Export to..." button where you can select the desired export format (e.g. CSV, XLS, etc.). The export will allow you to:

• Custom analysis in external tools (Excel, Google Sheets).
• Backup and share with colleagues.
• Comparison with other data sources (e.g. accounting systems, advertising platforms).

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Tanganica is an automated tool for creating e-commerce campaigns on Google, Meta and Microsoft. Unfortunately, due to our performance-based optimization, measurement and pricing processes. We are unable to create campaigns for service stores.

Category reports allow you to clearly see how each category in your online store is performing in terms of turnover, number of products sold or number of orders. To ensure that all data is displayed correctly in your reports, it is important to have Tanganica Pixel properly installed in your online store. This records information about orders placed and transmits it to the system, allowing you to see whether customers are buying from Tanganica advertising or from other sources.

Where can I find category reports?

1. Go to the "Statistics" section
2. Click on the "Categories" tab
3. You will see a page with a table and an overview of the categories.

Overview of the main elements

a) Filters and date range

• Date range: In the top right corner, select the period for which you want to view the report (e.g. "Last month"). You can also select a custom date range.
• Filters: If applicable, you can select specific categories, tags or other parameters to focus only on the dates that are relevant to you.

b) Category table

In the table, you will see several columns to help you analyze the performance of each category in detail:

1. Category name
   
   • The name of the category under which the products are listed in the online store.
2. Revenue
   
   • The total amount of money that the category generated in the specified period.
3. Quantity sold
   
   • The total number of units sold (of all products falling under the category).
4. Order count
   
   • The number of orders in which products from the category appeared.

These metrics make it easy to see which categories are the most profitable for you and which ones to focus on for future promotions, if any.

Export the report

At the top of the report, there is an "Export to..." button where you can select the desired export format (e.g. CSV, XLS, or other options depending on your settings). The export will allow you to:

• Custom data analysis in external tools (Excel, Google Sheets, etc.).
• Backup reports and share with colleagues.
• Create customized charts and reports.

You can advertise through Tanganica in 21 EU countries as part of the CSS partnership.

‍Supported countries: ‍

Belgium, Czech Republic, Denmark, Finland, France, Ireland, Italy, Hungary, Germany, Netherlands, Norway, Poland, Portugal, Austria, Romania, Greece, Slovakia, United Kingdom, Spain, Sweden, and Switzerland

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• Total Expenses = Shows the total amount invested in advertising including service fees. This figure reflects the actual cost of advertising activities, similar to how a marketing agency would include labor costs in the total budget.
• COS campaign = Cost as a percentage of turnover. A performance metric that shows what % of your revenue is made up of advertising costs including fee-for-service.
• Generated Sales = Is the direct sales generated by Tanganica based on the last click attribution model.
• Assisted Sales = This is the total value of orders that Tanganica has contributed to help support your other marketing activities.
• Number of Visitors = The number of measured users who have given consent to be measured.
• Number of Clicks = The total number of clicks on your ad.
• Number of Orders = The number of completed orders that Tanganica brought in.
• Conversion Ratio = Ratio of users who make a purchase to total visitors.

1. Log in to the Tanganica app
2. Click on the stick figure icon in the top right corner and select "Settings"
3. In the settings, open the "Password" section
4. Fill in the required fields:
   
   • Enter your current password in the "Password" field
   • Enter your new password in the "New Password" field
   • In the "New password again" field, enter a new password to check.
5. Click "Save" to save your changes

Competitive metrics are an important tool for any e-shop operator who wants to understand their position in the market. This report allows you to compare your e-shop's performance with other e-shops in the segment. Based on anonymized data of several thousand e-shops, you will get an overview of key metrics such as conversion rate, average order value, campaign COS and more.

With this report, you will discover:

• How your e-store is performing compared to your competitors.
• Whether your campaigns are achieving similar returns to other e-commerce stores.
• What is the typical conversion rate in your segment.
• What are the average daily sales and spend of other e-shops

This information will help you to better plan your marketing, optimize your advertising investments and identify any gaps.

Where to find the competitive metrics report?

• Go to the "Statistics" section in the main menu.
• Click on the "Competitive Metrics" tab.
• You will see a report with anonymized data from several thousand e-shops.

Note: The data is updated once a month, so we recommend monitoring the report regularly and comparing trends over time.

An overview of the main elements of the report

1. E-commerce trends

The first section of the report contains an e-commerce trend chart that shows daily fluctuations in the overall online store volume. This trend allows you to track:

• Seasonal fluctuations in demand.
• Increase or decrease in customer interest over time.
• The impact of marketing campaigns (e.g. Black Friday, Christmas, sales).

If you see that your online store is seeing a drop in sales but the overall market is stagnant or growing, it may mean you have a weak spot in your campaigns and need to optimize. Conversely, if you see an increase in sales at a time when the overall e-commerce segment is growing, it's a sign that you've timed your campaigns correctly.

2. Overview of competitive metrics

The second part of the report contains the most important metrics compared to your competitors. These values are anonymized and represent the average results of a few thousand online stores.

COS campaign

The COS shows how much of the turnover online stores invest in marketing on average. A lower COS means more effective advertising (less spent on getting orders), a higher COS can mean more competition in the market.

• If you have a significantly higher than average COS, it may mean you are paying more for advertising than your competitors. In that case, look at the effectiveness of your campaigns and try to optimize your costs.
• If your COS is lower than average, it means you're getting a good return on your advertising investment, but you may be investing less in new customer acquisition.

Conversion rate

Conversion rate shows what percentage of your e-commerce visitors actually make a purchase. If you have:

• A higher conversion rate than average, it means your online store has a well set up buying process, the right prices or quality ad targeting.
• A lower than average conversion rate may mean you have too high prices, an unattractive offer, poor UX site optimization or inappropriate campaign targeting.

Tip: If your conversion rate is low, take a look at your checkout process - could it be unnecessarily complex? Do you have your shipping and payment options set up correctly?

Order value

This value shows the average order value for competing online stores. If you have a lower average order value than this average value, you can try:

• Offer quantity discounts or free shipping on higher orders.
• Use an upselling and cross-selling strategy.
• Add convenient product bundles.

Average daily spend

This metric shows how much online stores invest on average in advertising and marketing activities per day.

• If you're investing less than average, you may not be realizing your full growth potential.
• If you're investing significantly more but not seeing corresponding results, your advertising strategy may be ineffective and it's worth analyzing your return on investment (ROAS).

Tip: Track your campaign ROAS and optimize your targeting to get more orders for the same cost.

Average daily revenue

This value shows the average daily sales of online stores. By comparing this metric to your own sales, you can see if your online store is generating similar revenue to your competitors.

• If your sales are higher than average, it means your strategy is working well.
• If your sales are lower, the problem may be a lack of traffic or a low conversion rate.

Tip: If you have plenty of traffic but low sales, focus on optimizing your pricing and marketing offers.

How to work with data?

• Compare your results to the average and identify your store's strengths and weaknesses.
• If you have a lower conversion rate, focus on UX and offer optimization.
• Higher COS than average? Optimize your ad campaigns and targeting.
• Work with order value - try to increase your average customer spend.

Tracking e-commerce traffic is a key step to understanding customer behaviour and optimising marketing campaigns. Use the traffic report to see how many users are coming to your website, where they are coming from and what their conversion rate is - i.e. how many of them actually buy.

Where to find the traffic report?

• Go to the “Statistic” section in the main menu.
• Click on the “Traffic” tab.
• You will see a page with a summary of your online store traffic.
• Use the two toggles at the top to choose between:
  
  • Users - daily overview of visitors and orders.
  • Traffic source - visitor breakdown by source.

Overview of the main elements of the report

1. Filters and date range

• In the upper right corner, select the period for which you want to view statistics.
• Selecting the right date range allows you to analyze trends and campaign performance.
• Use the filters to track individual sources or compare periods between them.

2. Traffic report by day

The first view of traffic will show you summary statistics for each day:

• User count - How many people visited your site.
• Order count - How many of those visitors made a purchase.
• Revenue - The total value of orders for the day.
• Conversion Rate - What proportion of visitors completed an order (percentage).

This report will help you identify days with higher and lower traffic as well as analyze how customer behavior changes over time.

3. Traffic report by source

The second section of the report shows the sources of traffic, i.e. where users are coming from. The table contains the following data:

• Source - The channel from which visitors come (e.g. Google, Facebook, direct visit, paid advertising).
• User count - How many visitors arrived from the source.
• Order count - How many of these visitors made a purchase.
• Revenue - The total value of orders from that source.
• Conversion Rate - The ratio of orders to the number of users (percentage).

Export data

At the top of the report, you have the option to export the data to XLS or CSV files.

Exporting allows you to:

• Further analysis in Excel or Google Sheets.
• Comparison of periods (e.g. year-on-year traffic growth).
• Share results with colleagues or partners.

This allows you to tailor the analysis to your needs and prepare the basis for strategic decisions.

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1. In your Tanganica profile click on "Setting up an e-commerce store"
2. At the bottom there is a box called "Add Manager"
3. In the "Manager's Email" box, enter the email of the user you want to add to your account
4. As a last step, click on "Save"

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The campaign statistics in our system help you analyze the performance of your ads and optimize your marketing strategy. This guide will walk you through the statistics features and explain how to interpret the data.

Accessing campaign statistics

To view campaign statistics, follow these steps:

1. Click on “Statistics” in the main menu on the left.
2. In the top navigation bar, select the “Campaigns” tab.
3. Choose the period for which you want to display statistics and select the campaign type.

Key campaign metrics

In the statistics overview, you will find the following indicators:

• Total Sales – How much you have invested in advertising.
• Generated Sales – The total revenue generated from campaigns.
• Campaign COS – The percentage of costs in relation to revenue (cost-to-sales ratio).
• Assisted Sales – Revenue to which campaigns have contributed indirectly.

All these data points help you analyze the effectiveness of your campaigns and optimize your marketing investments.

Detailed performance statistics

In addition to basic metrics, you can track the following indicators:

• Number of Visitors – The number of unique users who visited your website from the campaign.
• Number of Clicks – How many times the ad was clicked.
• Number of Orders – The number of completed purchases.
• Conversion Ratio – The percentage of visitors who made a purchase.

In graphical representation, you can track the evolution of these metrics over time.

How to interpret graphs?

Graphs allow you to visually track campaign performance. Key elements include:

• Color Coding – Different colors represent different metrics (e.g., clicks, orders, expenses).
• Time Axis – The X-axis shows the timeline of campaign performance.
• Interactive Features – Use the zoom/magnifier icons to focus on specific periods.

Data export option

At the top of the report, you have the option to export data to XLS or CSV files.

Exporting allows you to:

• Perform further analysis in Excel or Google Sheets.
• Compare different time periods (e.g., year-over-year traffic growth).
• Share results with colleagues or partners.

This flexibility enables you to customize your analysis based on your needs and prepare materials for strategic decision-making.

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After switching to Tanganica Pixel, you may notice differences between its stats and data in Google Analytics 4 (GA4) or the e-commerce interface. The most common reasons:

• Different way of measuring order value
  
  • Tanganica Pixel measures orders without VAT, shipping and other fees.
• Different attribution model
  
  • Tanganica uses Last Click, while GA4 uses Data-Driven attribution (based on historical data).
• Different cookie consent settings  
  
  • If you have a stricter cookie bar, it may be that Tanganica Pixel gets less data than Google Analytics.
  • An incorrectly set Cookie bar may block tracking of certain events.
• Technical settings on the online store
  
  • Incorrect or incomplete settings on Tanganica Pixel.
  • Incorrect DataLayer implementation, which may affect data transmission.
  • Incorrectly tagged events when completing an order.

How to proceed if you see differences?

If you notice discrepancies between the statistics in Tanganica and those in Google Analytics 4 or the e-commerce interface, please contact us. We'll be happy to help you optimize your settings so that the data matches as closely as possible and you can rely on your analysis.

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1. In your Tanganica profile, go to the "Setting up an e-commerce store" section
2. Click on "Add notification email"
3. In the "Email" field, enter the email address you would like to receive notifications to
4. Click on "Save" to confirm the change

1. In your Tanganica profile, go to the "Setting up an e-commerce store"  section
2. Open "Limit Settings"
3. In the "Limit" field, enter the amount you will be notified when the limit drops
4. Click on "Save" to confirm the change

1. In your Tanganica profile, go to the "Setting up an e-commerce store"  section
2. Open "Users with access"
3. Find the email of the user you want to remove
4. Click on the red button with a cross (X) next to their email
5. The user will lose access to the account

The setting of the target COS depends on several factors, the most important being campaign objectives and average margin. Every client has different needs, so it's crucial to set the COS to match your specific business goals and financial parameters. If you are interested in setting your exact target COS, please do not hesitate to contact our specialist sasa.kucerova@tanganica.com.

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1. In your Tanganica profile, click on the "Setting up an e-commerce store"
2. You will then see the "Target COS Campaigns" box
3. The COS is changed using the blue slider
4. Scroll right/left to adjust the COS - a higher value means a higher allowed ad cost
5. Keep an eye on the changing numbers - the text above the slider will automatically adjust according to the settings
6. After setting the desired COS, click on the "Save"

Please note: It is recommended to consult our specialist when changing the maximum campaign COS. Campaign COSs that are too low can cause a significant drop in your sales.

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