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Categories report
Category reports allow you to clearly see how each category in your online store is performing in terms of turnover, number of products sold or number of orders. To ensure that all data is displayed correctly in your reports, it is important to have Tanganica Pixel properly installed in your online store. This records information about orders placed and transmits it to the system, allowing you to see whether customers are buying from Tanganica advertising or from other sources.
Where can I find category reports?
- Go to the "Statistics" section
- Click on the "Categories" tab
- You will see a page with a table and an overview of the categories.
Overview of the main elements
a) Filters and date range
- Date range: In the top right corner, select the period for which you want to view the report (e.g. "Last month"). You can also select a custom date range.
- Filters: If applicable, you can select specific categories, tags or other parameters to focus only on the dates that are relevant to you.
b) Category table
In the table, you will see several columns to help you analyze the performance of each category in detail:
- Category name
- The name of the category under which the products are listed in the online store.
- Revenue
- The total amount of money that the category generated in the specified period.
- Quantity sold
- The total number of units sold (of all products falling under the category).
- Order count
- The number of orders in which products from the category appeared.
These metrics make it easy to see which categories are the most profitable for you and which ones to focus on for future promotions, if any.
Export the report
At the top of the report, there is an "Export to..." button where you can select the desired export format (e.g. CSV, XLS, or other options depending on your settings). The export will allow you to:
- Custom data analysis in external tools (Excel, Google Sheets, etc.).
- Backup reports and share with colleagues.
- Create customized charts and reports.