Campaign report

The campaign statistics in our system help you analyze the performance of your ads and optimize your marketing strategy. This guide will walk you through the statistics features and explain how to interpret the data.

Accessing campaign statistics

To view campaign statistics, follow these steps:

Click on “Statistics” in the main menu on the left.
In the top navigation bar, select the “Campaigns” tab.
Choose the period for which you want to display statistics and select the campaign type.

Key campaign metrics

In the statistics overview, you will find the following indicators:

Total Sales – How much you have invested in advertising.
Generated Sales – The total revenue generated from campaigns.
Campaign COS – The percentage of costs in relation to revenue (cost-to-sales ratio).
Assisted Sales – Revenue to which campaigns have contributed indirectly.

All these data points help you analyze the effectiveness of your campaigns and optimize your marketing investments.

Detailed performance statistics

In addition to basic metrics, you can track the following indicators:

Number of Visitors – The number of unique users who visited your website from the campaign.
Number of Clicks – How many times the ad was clicked.
Number of Orders – The number of completed purchases.
Conversion Ratio – The percentage of visitors who made a purchase.

In graphical representation, you can track the evolution of these metrics over time.

How to interpret graphs?

Graphs allow you to visually track campaign performance. Key elements include:

Color Coding – Different colors represent different metrics (e.g., clicks, orders, expenses).
Time Axis – The X-axis shows the timeline of campaign performance.
Interactive Features – Use the zoom/magnifier icons to focus on specific periods.

Data export option

At the top of the report, you have the option to export data to XLS or CSV files.

Exporting allows you to:

Perform further analysis in Excel or Google Sheets.
Compare different time periods (e.g., year-over-year traffic growth).
Share results with colleagues or partners.

This flexibility enables you to customize your analysis based on your needs and prepare materials for strategic decision-making.