Bing Shopping Ads

What are Bing Shopping Ads?

Bing Shopping Ads, also known as product ads, are a type of advertising provided by the Microsoft Advertising platform. These ads display products in a visually appealing format that includes custom images, prices, descriptive titles, and the store name. They allow online stores to showcase their products directly in Bing search results, reaching customers who are ready to buy.

Benefits compared to other formats

• Visually appealing format: Ads include product images, prices, titles, and other details, giving users a clear idea of the product before clicking.
• Higher conversion rate: With detailed information displayed directly in search results, users are better informed, increasing the likelihood of purchase.
• Less competition than on Google: Advertising on Bing often comes with lower competition, which can lead to more cost-effective campaigns.
• Precise targeting: The ability to reach customers at every stage of their shopping journey increases campaign efficiency.

By implementing Bing Shopping Ads, online stores can increase product visibility, reach relevant audiences, and drive sales in an effective way.

How to run Bing Shopping campaigns in Tanganica

1. In the left menu, click on Campaigns.
2. At the top of the screen, switch to the Microsoft tab.

         3. Find the section Product Ads.

         4. Click the toggle – it will switch from gray to green, meaning the campaign is active. ✅

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