Bing Performance Max

What is Bing Performance Max?

Bing Performance Max is an automated campaign type within the Microsoft Advertising platform that uses artificial intelligence (AI) to optimize and manage ads across multiple formats and channels. This format helps advertisers achieve their marketing goals more efficiently by automatically combining creative assets with suitable targeting parameters in real time.

Benefits compared to other formats

Broader reach: Ads appear across the entire Microsoft Advertising network, including Bing, AOL, Yahoo, MSN, Edge, and Outlook, allowing you to reach a wider audience.
Time savings: Campaign automation reduces the need for manual management, letting advertisers focus on strategic aspects of marketing.
AI-powered optimization: Advanced AI algorithms automatically optimize ads for the best possible results, increasing return on investment (ROI).
Simplified campaign management: Managing all ads within a single campaign streamlines processes and boosts marketing efficiency.
Precise targeting: By leveraging audience signals and automated bidding strategies, ads are targeted to users most likely to convert, improving campaign performance.

By implementing Microsoft Performance Max campaigns, advertisers can effectively expand their marketing reach and increase ad relevance without the need to manage extensive keyword lists.

How to run Microsoft PMax campaigns in Tanganica

1. Upload your logos

Click Select images and upload at least 1 logo (maximum 5).
If you don’t have logos ready, click Generate image with AI ✨.
We recommend using a 1:1 format logo.

2. Upload your images

Click Select images and upload at least 3 images (maximum 15).
Supported formats: 1:1, 1.91:1, or 4:5.
If you don’t have product images, you can use Generate image with AI ✨.
On the right, you’ll see a preview of your ad with uploaded images.
Click Continue. ✅

3. Add text headlines

In the long headline field, enter your main message (up to 90 characters).
In the short headline fields, add at least three variations (up to 30 characters each).
For suggestions, you can click Generate with AI ✨.
Add additional headlines by clicking + Headline.
A preview of your ad appears on the right.
Click Continue. ✅

4. Add text descriptions

In the short description field, enter a concise message (up to 60 characters).
In the long description field, enter a more detailed message (up to 90 characters).
Descriptions should be engaging and motivate customers to visit your online store.
You can click Generate with AI ✨ for suggestions.
Add more descriptions with + Add description.
When finished, click Finish. ✅