How the online store ziveboty.cz stopped relying on agencies and grew thanks to Tanganica

Barefoot footwear has become one of the fastest-growing trends in recent years. What was once a niche segment has evolved into a full-fledged market attracting an ever-wider audience. But how can you stand out in such a competitive environment?

The online store ziveboty.cz has been operating since 2016 and has gradually grown into the largest barefoot shoe retailer in Eastern Bohemia. Online marketing plays a key role in their growth — and that’s exactly why they decided to use Tanganica.com, a tool that helps online stores simplify and optimize their campaigns across Google, Meta, and Bing.

Read how the owner of ziveboty.cz reflects on the beginnings of his business, his experience with marketing agencies, and especially his experience with Tanganica.

What made you start an online business, and why an online store with shoes?

“I worked as a freelance graphic designer for a long time and wanted to try something different — running a business with my own product. At first, I thought the online store would just be a small side project. But I was surprised by how people gradually started buying shoes online, even though I personally can’t imagine buying them without trying them on first. During COVID, online sales skyrocketed — and they never dropped back down.”

You’ve also worked with a marketing agency. How did Tanganica fit into that?

“I used to have an agency providing full-service marketing, but results started to decline. Suddenly, the revenue from their campaigns dropped to a quarter of what it used to be. In contrast, Tanganica brought quick growth, even though the cost-to-revenue ratio (COS) was higher. But overall, it makes much more sense to me — it’s fast, simple, and I can see the results right away.”

What was your impression of our interface when you first used it?

“I was surprised by how incredibly simple it was — and that’s exactly what I wanted. In Google Ads, you have piles of data where it’s easy to get lost. Tanganica shows me what really matters — COS, results, and clear statistics.”

Do you track anything in the app besides COS?

“Honestly — for now, I only check COS. But I know there’s more room for optimization. That’s why I’d appreciate a regular report or consultation — two hours of solid analysis can save tens of thousands.”

How would you summarize what Tanganica has brought you?

“Thanks to Tanganica, we were able to significantly increase our online advertising spend. Of course, that meant a slightly higher PNO, but we gained higher revenue and faster growth. What I used to have to deal with through an agency, I now have available in one simple tool.”

What advice would you give to online stores that are just considering Tanganica?

“Definitely stick with it in the beginning. COS tends to be higher at first, but it stabilizes over time. And if it doesn’t, consult — that helped us get results that make sense. Tanganica saves you time, simplifies campaign management, and lets you scale your ads without complicated setup.”

Conclusion

ziveboty.cz shows that combining a physical store with online sales is the ideal setup today. Thanks to Tanganica.com, they’ve managed to scale their online channel without complicated ad management — and with a clear view of performance.

👉 Want your campaigns to run just as simply and efficiently? Try Tanganica.com.